
Focus Bicycles, a German bike brand that outfitted Gerald Ciolek and the rest of Team Milram in this year’s Tour de France, has just begun bringing their bikes into the U.S.  Containers are on the water at this very moment!
We’ve got some pics to share, and we talked to Chris McLaren of Focus Bicycles USA to see what was up with the bikes:
BIKERUMOR: Why did Focus wait until now to enter the US market?
CHRIS: The parent company of Focus Bicycles USA, Inc., Derby Cycle Werke GmbH, is the owner of several brands including Focus, its largest and fastest growing brand. Derby has had an eye on the US market for a long time, viewing it as one with high potential. After gaining incredible momentum in its home country of Germany and in many markets around the world, Derby feels that the time is right to jump into the American market with a dedicated presence.
Focus will be in the American market for the long haul and its parent company sees steady, conservative growth over a long period of time as the best way to achieve success. Focus sees real room in the market for a bicycle manufacturer that can offer incredible service and transparency to dealers and the world’s best bikes to consumers.
After an extensive search Derby selected former bicycle retailer and one-time Vice President at PowerBar Scott Rittschof to head their new American subsidiary. In the short order Scott has brought in several key people to support a growing dealer base and consumers: Jeff Rowe in operations, myself to head up sales and Chris Michels as a Customer Service expert. Between the four of us, we have over 50 years of industry experience.
BIKERUMOR: What makes Focus bikes different/special/better?
CHRIS: Focus bikes are totally unique because they are designed by riders for riders. From their line of Izalco performance road bikes to their complete line of tried and tested city bikes, every Focus model has been created by a team that truly understands a rider’s needs. Focus is widely regarded as one of the most innovative bike manufacturers in Europe and their team of passionate designers, engineers and product managers work closely with top level riders to create new and innovative technologies that help all kinds of riders enjoy their time on a bike more.
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