Chris King, Nutcase Helmets, Vanilla Cycles and Bike Friday are just a few of the cycling companies based in and around Portland, Oregon, and the January 2009 issue of Oregon Business covers the explosion of the industry there and the cycling culture that surrounds it.
Bikeportland.com, a local cycling blog, was quoted as saying they’ve had to hire additional reporters to help cover all the cycling news in the area.  Vanilla Cycles apparently has a five year waiting list (maybe that’s why he hasn’t responded to our interview request from November…).
The article also discusses the spill over benefit of such a mad cycling culture.  More jobs are created in industries like alternative power, organic farming and craft brewing.  Some of these new companies or industries may not stand the test of time, but they help to alleviate the rash of job losses in automotive-related industries (car and RV dealers, etc.).  Portland also enjoys a tourism boost by hosting the Bicycle Film Festival, Oregon Manifest and countless cyclocross and other events.  In fact, Bend, OR, was just awarded the ‘cross nationals for 2009 and 2010.ÂÂ
It doesn’t come right out and say it, but I walked away with several reasons why a strong cycling culture improves the local economy.  There’s a good lesson to be learned for those working to improve their own local cycling culture through transportation planning and local policy.  Read “more” for that and the link to the full story…ÂÂ
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