If you’re going to start a business, it’s hard to beat something that fuels and funds your passions. Mike Cachat started JensonUSA in the most haphazard of ways, as a teenager, and against his father’s wishes. Now it’s one of the largest online mail order bike parts companies in the world. His early startup methods are a little different than how we’d do it today, but his ingenuity is inspiring (and entertaining). From there, we dive into the nuts and bolts of running a massive business with tons of inventory and a huge payroll, plus how they market through social media, traditional advertising and affiliate programs. Consider this your crash course in running an online store, with equal parts good advice and what not to do!
For more photos, show notes and links about Gary and BOA, head over to The Build Cycle!