Celebrating a move into their first official facility (previously, the business had been run out of their home garages) and timed for Sea Otter release, Tony Pereira and Ira Ryan of Breadwinner have cooked up a doozie of a limited run model. The W/// Sport Lolo is available in three component tiers, each with an ENVE fork and Ritchey Solostreem bar/stem painted to match as well as a matching ANTHM jersey. But if you haven’t ordered one by now, today is your last day to do so…
The W/// Sport Lolo is Breadwinner doing what they do best. The thru-axle, custom geometry Lolo frame, the heart of the product, is the culmination of decades of experience design, building, and ride tuning. With the frame tuned, Breadwinner flexed beyond the frame in styling and spec for a complete bike that is racy from all possible angles.
The rear brake routing is internal and continuous. Shifter routing is external, with barrel adjusters on the downtube for easy adjustability. The proprietary Breadwinner thru-axle stainless dropouts are graceful and minimal, lacking the visual and physical bulk and weight of other approaches.
 
The attention to detail in styling was something that set this bike apart. The integrated front detrailleur tab is dressed up by the red lines crossing the “motorsport inspired” paint. The machined features on the headtube reinforcements are striped so they pop. Additionally, the ENVE fork and Ritchey Solostreem integrated bar/stem (depending on spec) share in the overall styling scheme.
The W/// Sport Lolo comes in SRAM Rival, Force, and Red group packages, with 3T, Thomson or ENVE cockpits. All packages come with a custom fit frame, a blue Chris King Inset 7 headset, and limited edition paint. The custom Ritchey Solostreem is available at an additional $350.
But that’s not all! Each purchase comes with a W/// Sport jersey by ANTHM Collective. Also made in Portland, the wool and polyester blend ANTHM features the Breadwinner logo as well as color detailing to match the frame.
The Comp, Pro, and Elite W/// Sport Lolo builds are available for $5190, $6890, and $8990, though you can get your W/// Sport Lolo package moving with a deposit. However, unless Breadwinner has changed their mind, today is the last day as orders for these packages will only be accepted through May 5th.
Also new for Sea Otter is Breadwinner’s latest and greatest custom off-road model, the Goodwater, named for the Goodwater Rim Trail in Utah. It is designed to shred on 27.5 x 3.0 or 29 x 2.3 tires so you can run the best tires for your conditions and is optimized around a 140mm travel fork.
In Breadwinner style, the bike is “co-designed” with the end-user, meaning as a customer you will interact with Tony Pereira or Ira Ryan each on parts of the design, build, and styling. You can choose between Boost 148×12 thru axle or SS stainless dropouts, and options such as dropper lines and internally routed brake routing can be had at extra charge. With nine slick stock colorways, available, you are sure to find something to match your style and get you excited.
The frame is available at $1995 ($500 due at deposit). Completes start at $4350.
