Everyone from Oprah to Bill Gates has been taking part in the Ice Bucket Challenge, but I’m pretty sure Specialized did it best. Not only did they raise funds for a great cause, but it looks like they had a great time doing it.

Specialized Dealers, Lululemon, and Team Astana at the Vuelta, you’ve been called out!



  1. Please submit all anti-Specialized comments to me. I will compile them all and upload them in one post, so we can all revel in what will surely be some very witty and intelligent snipes at the Big S. Instead of searching 100 or so posts for comedic treasure, you can read all BR’s posters’ original diatribe with one click/scroll of the mouse.

    Here is a potential gem: “Huh huh, are they going to sue other companies for dumping ice on their CEOs!?” and this zinger will definitely find the light and make it to the top of everyone’s list: “Is Sinyard going to subpoena Gehrig’s corpse?!”

  2. Greg, LULZ.

    Sinyard says awesome too much. Way too much.

    Al Boneta, I’m curious as to who you are, as I worked at the Big S as well.

  3. what a great way to raise awareness for a nasty disease, now how about an ice bucket challenge for the planet which is trending quickly toward massive and permanent extinction, slightly more important than, well, just about anything,

What do you think?