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Photo Epic: Seek & Diverge – Hunt 4 w/ Deux North

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It’s easy to fall into a pattern where riding sometimes feels more like a chore than my favorite past time. It’s easy because my email inbox is full, there are at least three important life deadlines looming, and the sky has been overcast for several days.

Once a week though, I ride out from my house to the top of a nearby mountain a few hours before sunset to meet up with the boys. We drink beers in the tall grass, throw rocks at stacks of cans, talk shit, and then race each other down and back up. It’s in those moments I remember why I love riding bikes.

For brothers James and Dylan Nord, the story is not that different. Growing up, they rode bikes, played pretend, and discovered new haunts, but felt like they lost that spirit of adventure as they grew up. To help rediscover that feeling of childhood excitement they created Deux North. It’s little more than an excuse to gather friends together to chase down future memories, but it provides the rest of us with inspiration and some pretty pics.

As part of the project, the boys go on hunts to explore new roads, meet new people, and adventure. As the number of the hunts increase, so do the stakes. For Hunt Four, nine cyclists from all over the world met in the suburbs of the Silicon Valley at the invitation of James’ long time friend Chris Riekert. A Specialized employee, Chris had asked the group to join him on a 300 mile journey, with 30,000 ft of climbing, to test ride a new adventure bike the company was developing.

Head past the break for images and a few words from Chris about their epic ride along the golden California coast…

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (1)

“Don’t worry guys, we’ve got 300 miles over the next three days to see how these things ride.”

I’ve literally never seen a more bleak set of faces after I said that late on Thursday afternoon, the night before our three day journey from Morgan Hill to Santa Rosa, CA. So it seems that the boys from Deux North neglected to tell the five guys we invited on the trip that we would be logging three back to back 100 mile days on as much gravel as we could find… whoops.

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (7)

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (5)

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (8)

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (9)

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (6)

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (10)

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Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (3)

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (4)

The goal of the trip was to meet up with Miguel Crawford. Miguel is the man behind the Northern California race series know locally as the Grasshopper Adventure Series. It is a group of five races on mixed terrain that blast through the beautiful northern California coastal hills… as the great Ferris Bueller once said, “if you have the means, I highly recommend picking one up.” or in this case, coming out to race/compete/complete.

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (2)

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Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (12)

Keep your eyes open for the next chapter in #SeekandDiverge with Deux North Hunt5 this fall… bigger and better things to come!

Deux North Seek & Diverge Hunt 4 Specialized Photo Epic (20)

Share your rides with us regardless of the bike you’re on with the hashtag #SeekandDiverge

Riders
James Nord
Dylan Nord
Chris Pino
Donalrey Nieva
David Hall
Gui Rosa
Justin Weeks
Chris Riekert

Video By
Aaron Vazquez

Photos By
Andy Bokanev

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12 Comments
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Cdub
Cdub
9 years ago

Errhmahgawd I’m not necessarily a big S fan boy, but these videos, being so well done, on my home roads, gets me so stoked to ride.

IJWS
IJWS
9 years ago

(deleted). This whole gravel-grinding (ahem free-road) thing that specialized tries to push every ten years is ridiculous. Did you guys see that part where the guy in the $400 kit endo’d and then like, hurt his elbow? My mind was blown too.

NPR did a story recently on this recent cultural phenomena called “columbusing” (http://www.npr.org/blogs/codeswitch/2014/07/06/328466757/columbusing-the-art-of-discovering-something-that-is-not-new) wherein some culture discovers something from another culture and acts like it’s an entirely new invention.

I understand 18 year old’s having their mind blown away buy eating quinoa for the first time but I think it’s ridiculous for this kind of re-discovery to be happening in a single industry. Mainly, road bikers discover mountain biking…and all of the sudden they’re in the new world…surrounded by Indians.

The only reason this is acceptable is because I love bikes. Riding bikes is fun and everyone should do it. (deleted)

Freddy
Freddy
9 years ago

It must come with a team car to carry your gear?

Gg
Gg
9 years ago

Sheesh, enough with the marketing spin already – it has been endless for this bike – when do we see a first ride review?

Pete
Pete
9 years ago

First of its kind? That’s quite a claim to make considering the trend they are jumping on isn’t exactly new and they aren’t even the first of the big boys to jump on it.

Ajax
Ajax
9 years ago

They shaved their legs. Just sayin’.

fred
fred
9 years ago

Super cute.

ceebee
ceebee
9 years ago

why is it that all vids look the same now. so lame.

fizzo
fizzo
9 years ago

ceebee: trends are cool but you are right, it can make it hard to distinguish separate brands or ideas from each other. as a consumer we want brands to stand out, especially if we are fans, but at the end of the day standing is a risk. why chance a video falling flat when you can tap into a trend that is known to b e commercially viable? a LOT of people eat this stuff up, so more and more people will make stuff like this.

if you really want stuff that looks different you need to turn away from the sports that involve uniforms for the athletes and enthusiasts.

Ajax
Ajax
9 years ago

There are 22 pictures of these guys riding this bike, and only 1 picture of the bike. Give me 22 pictures of that bike. I don’t care about looking at pics of this group ride.

Andy P
Andy P
9 years ago

Specialized doing Rapha vids great……

the fork
the fork
9 years ago

(deleted)

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