Roubion Launch France After a month of teasing and over a year of anticipation, Juliana Bikes has finally launched their newest model, the Roubion.

Named after  a picturesque mountain town in France, this bike has “all the brawn of a Bronson in the spirit of a Juliana,” which is to say it’s a Bronson with a great new paintjob and a few lady specific components.Roubion Launch France Starting from the front, the handlebar is a custom affair that enables the company to spec significantly thinner than average grips. Roubion Launch FranceThe handlears and grips are complimented by a custom Juliana saddles, which ranks among the most comfortable saddles I’ve ever ridden.Roubion Launch FranceAs previously mentioned, the Roubion is essentially a Bronson, so all the words you’ve read about that supple 150mm VPP platform, also apply here.

What makes this model different from any in the Juliana or even Santa Cruz line up, is that it’s the first time we’ve seen the Cane Creek Double Air come as a standard option.

We know from experience that the engineering and product team at Santa Cruz can ride, and they like to outfit their production models with the same kit they enjoy, so we won’t be surprised to some new shock offerings available.

It will also be interesting to see how many trail bikes will continue to be spec’d with  the existing CCDB, now that the new lighter, more affordable, Cane Creed Double Inline is available.

Roubion Launch FranceAnother new interesting spec change for the Roubion is the inclusion of a 1x drivetrain. Up until now, all of the company’s assorted produce lines have come standard with a triple (with a custom option for a double on some models.)

In fact, this model is only available with a 1x. Now that the Nomad has shuffled off it’s mortal coil double compatibility, could this be a sign of things to come?
Juliana Roubion Pricing 2014Between the shock, wheels, and drive trains options, the Roubion is not cheap. It’s the most expensive bike in the catalog, and supersedes the price of the brands former hallmark bike, the Furtado Premiero, by nearly four thousand dollars.

Why is this a big deal? Well, it’s the first womens specific bike to ever be available stock in such a high end trim.

Roubion Launch FranceSold yet? You can order yours starting June 15th and expect an early July delivery.

Juliana Bikes


  1. Identical frame with different branding and tiny handlebars…whooppdeedoo. other brands are doing short top tube geometries with standard bars and womens saddles…and some guys need shorter top tubes…can the bike industry just offer frames in long and short options, with handlebar and saddle trade-in options? All this should be about fit, not branding.

  2. What a joke. Spec’ing a women’s saddles and grips hardly counts as being a women’s specific bike. When Juliana bikes were launched, I was so excited to see some new innovative products that are designed for a female rider and I have been thoroughly disappointed to learn that they are just the men’s santa cruz bikes re-branded. No new frame designs for better stand over, no suspension tweaks for better performance for lighter riders. boo.
    They can’t even claim that they shrink it and pink it… the sizes are all the same so they are just pinking it.
    Looks like I’ll have to wait for Specialized to release a longer travel Rumor – cause I wouldn’t waste my money on supporting this brand.

  3. JJ, Don’t dismiss Juliana until you ride one. My wife and 3 of her friends have demoed a bunch of women’s bikes in the last few weeks and of all the bikes the Juliana Furtado, is the bike that stood out the most. All the ladies loved the sweep of the bars and, Oh those thin grips. They all also noted that the Juliana had better parts than the other bikes they rode as well. Full Shimano XT 2×10 kits. Fox Kashima fork and shock. The Very grippy yet some how still quite fast High roller 2 tires and, the Reverb Stealth Dropper post were well liked. Those tires and that dropper will give anybody a heaping helping of confidence. All the girls agreed that a Dropper and grippy tires are now a must have. Yes the price is on the high side, but you have to concider what you are getting. The Furtado is Ready to rip right out of the shop. Provided you brought your pedals of course.
    There is a rumor floating around that Juliana is going to be changing the geometries on their frames. I wouldn’t imagine by much though as none of the girls had fit issues.
    The girls rode bikes from Trek, Scott, Pivot, Specialized, Juliana, and Giant. All the ladies are under 5’8″ and all that rode 9ers agreed that they felt acward. Sorry Specialized and, Trek not everybody fits on a 9er!

  4. as a man, i really like the super skinny grips. i have pretty big hands too but i just like to go hulk hogan on the bar! they should make them in carbon 780 / 740 and sell the grips aftermarket to….ME

    but yeah every juliana that’s come through has had the bar swapped. unfortunate for the buyer cause of the additional cost.

  5. @JJ, the more recent Juliana models are being offered in a new extra small size

    @Dontcoast, I kind of agree it should be about fit, but I actually think the fact that the smaller sizes of some Julianas come with smaller wheels is a step in the right direction. Same model and build and branding except designed around smaller wheels for the smaller sizes. So, instead of using the wheel size as a sell for the bike regardless of if it’s the right size of wheel for the person, they instead are starting to base wheel size on the size on the person. Which makes sense.

    Contrast that to the scam described by Sheldon Brown in his sizing article, where manufacturers back in the day of universally level top tubes would raise the bottom bracket for the smallest sizes so they could use the same-sized wheels, which would not only raise the standover to an uncomfortable height but raise your center of gravity to a less stable height as well.

    Anyway, I think the size and position of nearly everything on the bike should be at least roughly based on the size and proportions of the rider, even if incrementally so for the purposes of manufacturing and distributing.

  6. @Rick: The pinkbike review says the above frame is being offered in S/M/L, just like the Bronson. No mention of XS. I doubt Santa Cruz sprung for an new mold just to offer a truely smaller “women specific” geo for the above. Can you confirm?

    At least “Juliana” is now offering 1×11 builds rather than super-heavy 3×10 cranks the put on everything last year.

  7. @Rick!

    Yes, changing components based on frame size makes sense, including wheels, cranks etc.

    My point is: not all Women have tiny hands (re:Juliana) Not all women are all leg and no torso (re:Trek, Spesh) Not all women like “women’s” paint jobs (re: the bike industry for the past 20 years) and not all men need longer top tubes or slammed stems, and sometimes need low stand over short reach bikes that are unfortunately only available in turquoise (that being said, I’ve met more men who are excited about teal and pink bikes than women haha)

    One size does not fit all, companies just make good bikes and have dealers that offer good fitting services.

  8. @dontcoast, no one is saying that everyone has to buy a stock bike. Stock bikes are designed to fit most people well. If you want different size bars, stems, cranks, etc., then you can go to a good shop and get a custom build.

  9. As a woman, I would never buy a bike with another woman’s name on it. That’s just me though.

    Who are they fooling? These are glorified Santa Cruz mens bikes painted pink, purple and turquoise disguised as “women specific” designs. (roll eyes)

  10. I’m 5’4″ and have 2 Niners. Not everyone succumbs to the “short people can’t ride 29ers” trope. And no, I don’t have to do anything dumb with the front end to get it low enough.

    I rode Santa Cruz and thought the geometry and handling were slow and heavy compared to the Niners. Different riders prefer different things. Not all women like “women’s” geometry; in fact 3 of the other women under 5’6″ that I know agree with me and really do not like the shorter TT or higher head tubes. We all do happen to race, though, which maybe a selection factor. Not to mention if I personally see another pink, purple or seafoam blue/teal green women’s bike design I might actually barf. seriously cut it the heck out with that pastel crap, it’s insulting.

    I’ve always been glad I was just tall enough to fit on the smallest men’s stock sizes, because it has always meant that I don’t have to compromise anything, and I won’t have to spend an extra grand just to get a midrange group with short reach levers and some hideously cliche paintjob with flowers or scrollwork on it (seriously?).

What do you think?