Until now, Pure Fix has traded in inexpensive, ready-to-roll fixed gear bikes in an array of colorful builds.

Now, they’re going (slightly) more upscale with the Coolidge, a double butted 4130 chromoly framed bike with upgraded parts spec. That means a lighter, stiffer frame than their usual hi-ten steel, plus stiffer cranks, pre-wrapped drop bars, 700x25c ThickSlick tires on 30mm deep rims and sealed bearing hubs. Like the others, it comes with pedals so it’s ready to ride outta the box.


It ships with a front brake and flip-flop rear hub, so you can run it fixed or single speed. Average complete bike weight is claimed around 19 pounds. Not too shabby for just $425.



  1. If you have not checked out the Pure Fix or Pure City line you really need to. At $325.00 for their fixed gear bikes and $475.00 for their 3 speed Nexus city bikes (that also includes fenders and rear rack) they are quite well put together and sell thru at the IBD has been amazing.

    I understand that they are looking at doing hybrids and cruziers as well. It would be nice to have a great choice of bread and butter bikes without having to sell your soul to one of the big brands just to get everyday bikes.

  2. Well Dave, you clearly work for Pure Fix.

    They are not put together well at all. The fact that this company sells direct to customers makes me skeptical of all the other cheap fixed gear/single speeds. These bikes need to be assembled by experienced mechanics that look out for manufacturing errors. They’re original models had oversized head tubes, rust inside the frames, poor alignment, etc. You could pull the headset cups out by hand.

  3. Not too excited about this offering. There are many competitors, State Bicycle Co. for instance, that have been doing nicely-spec’d cromo fixies at this pricepoint for years. Pure Fixed have traditionally focused on the lower-end, hi-ten market. That market has become a lot more difficult to make money in, especially since Walmart entered that market.

  4. When you say “you can run it fixed or single speed,” are you implying that the fixed configuration has variable ratios?

  5. Mikey,

    Actually I do not work for Pure Fix. I have a shop that has sold more than 400 of their bikes. Yes when they come in we make sure that the bottom brackets and headsets are adjusted properly, and the wheels are tru. And these wheels hold up quite well.

    We saw a few problems in the beginning but Pure Fix has corrected all of those issues and it has been smooth sailing for a long time.

    Each bike takes maybe 30 minutes to get on the floor and we rarely have issues with them after that. And if there are any issues Pure Fix takes care of it ASAP.

    Cannot say as much for brands like Retrotec, SE, or any of the Bikes Direct bikes we have to work on.

    Yes they sell via online as well but at $325.00 it is so easy to floor quite a few bikes and we rarely get people telling us that they can get these at a better price online.

    While there are brands that do not sell via online those brands tend to want to own your shop for that privilege.

  6. Don’t buy State or Leader. If you want to do it right, have a frame built for you. If it’s your first time, get an old frame and build it yourself with help from somebody who knows what’s up. You’ll be glad you did in the long run. The essence of the fixed gear is- in our culture- diy and minimalism, not accessorize.

  7. Mikey you say you don’t work for Pure Fix but you sold over 400 of their bikes for them? Sounds like you do work for them directly or indirectly. Where’s your shop located? What’s the name of your shop so we can go buy a pure fix or look at one and see if you exist? Selling over 400 seems a bit high from a single store. You see I own a store (for real) and selling 400 of a single fixed gear within a year is near impossible unless you work for let’s say that brand 🙂 but since you don’t I guess it’s fair to say that pure fix is not a good bicycle at all from an unbiased perspective. Having a chrome Molly 4130 frame doesn’t meant it jumps up to class if the parts are crap especially the bottom bracket. You see I know a bit about pure fix and didn’t allow them in my shop after 2 months because of the customer returns and complaints. Everyone else who reads this should know by now you get what you pay for. Start from the inside out.

  8. I don’t get the hate in this thread. I wandered in late from a Bing search; I’m looking at a Pure Fix or similar bike because I live in Manhattan, which is almost perfectly flat, and want a light, small, *cheap* bike. The people in this thread seem to object to “cheap.” But I see a lot of these bikes around New York City, and there’s presumably a reason for that.

  9. Come on Jake – save your money – Pure Fix is a brand selling bikes that you can literally get at Walmart for $200 cheaper with exception that Pure Fix sticks a fancy head badge on them. The word throughout the industry is that these bikes are complete crap, cheapest components money can buy and at $325, a complete and utter rip-off.

What do you think?