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Honoring A Monumental Grand Tour In Iconic Style, Rapha Salutes The ’74 Giro

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Rapha Trade Team Jerseys at Coffee

Reveling in the glory days is a favorite cycling pastime. Amongst the most deified of cycling’s greatest moments sits the 1974 Giro d’Italia. In a striking tribute Rapha has unveiled a commemorative collection that honors that historic 57th edition of Italy’s Grand Tour. Raise your demitasse in an espresso salute, next…

Rapha Trade Team Jerseys

Remaining the smallest margin of victory the Giro has ever seen the Cannibal Merckx triumphed over the Italian Gianbattista Baronchelli by a mere 12 seconds — the 1974 World Champion Felice Gimondi took third with only 33 seconds in deficit. Such romantically pure racing, deserving of commendation, can now be on your shoulders.

Rapha Trade Team Jersey Merckx’s Molteni

Eddy took the Giro win in Molteni’s iconic orange with the number 1 pinned to his back.

Rapha Trade Team Jersey Gianbattista Baronchelli

Baronchelli rode for SCiC as number 132.

Rapha Trade Team Jersey  Bianchi-Campagnolo

The World Champion, number 11, flew the colors of Bianchi-Campagnolo.

Rapha Trade Team Jersey Mountains

Each ’74 Giro jersey uses Rapha’s Classic Jersey’s merino blend, and partial zip. Each can be had for $220. See more detailed pics, and purchase here.

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Stefan Dennis
Stefan Dennis
10 years ago

” Each can be had for $220. ”

Put that at the top of the page then it will save most people having to go through these homo-erotic money shots of over priced Chinese made mass produced rubbish.

THesteve4761
THesteve4761
10 years ago

Yes, indeed, good for sitting at the coffee shop.

badbikemechanic
badbikemechanic
10 years ago

agreed

K11
K11
10 years ago

things like this make me embarrassed to be a bicycle rider.

dg
dg
10 years ago

good for them. rapha does a great job with the marketing part of things, targeting the folks with a lot of $ and trustfundies. i don’t buy their stuff, can’t afford them, and don’t agree with their ethos. to me cycling is a people sport and those folks are catering to the 1%, of which there are many. can’t understand why clothing that is also made in China gets away with such a steep price tag. it’s not like folks are racing on them. it’s exclusive to the point of “we want only non-racing riders with strong affectation and deep pockets.” bottomline they’ll always have a following. the price tag is the fee for their exclusive club, which is fine by me. rapha makes a lot of $ and they deserve it. don’t like their stuff, don’t buy them. i think that for the money you can get just as nice bibs and jerseys from castelli and actually look like a racer.

MaLóL
MaLóL
10 years ago

220$… my godness

In alibaba they sell this crap for 29.9$ shipped, just in case anyone wanna wear this crap.

fleche1454
fleche1454
10 years ago

do people actually stop mid ride for just espresso?

LP
LP
10 years ago

Bike messengers will love that!

PTO
PTO
10 years ago

Nothing says ‘I like to ride bikes’ like sipping coffee with a haunted, brooding stare.

badbikemechanic
badbikemechanic
10 years ago

Admin: why are all comments about the hipsters in this photo being edited out? Does your comment policy have some not mentioning hipsters clause in it?

badbikemechanic
badbikemechanic
10 years ago

@LP There is no way I could afford rapha when I was a bike messenger on my 250-500$ a week earnings.

Henry
Henry
10 years ago

The censorship on these post is incredible! You can’t even say “I hate $&#sters…..”

WOW! What a joke! I use to feel sorry for Bikerumor for all the people hating on you for your terrible grammar and misspelled words but now I really don’t….

Josh
Josh
10 years ago

Rapha pretty much makes me sick. They kind of make make me want to stop riding bikes.

Tom
Tom
10 years ago

God bless Rapha if they can get big $ for their stuff, it’s called marketing.

It’s just too bad their marketing is built on no helmet wearing bearded hipsters. Some of them have started showing up on the local group ride, and they’ve proven to be every bit as (deleted) as you’d expect.

Andy Mac
Andy Mac
10 years ago

I do wear Rapha and I can afford their exorbitant prices! Their ‘stuff’ looks good and performs. At least I don’t look like a wannabe racer in my 10 year old Postal replica kit 2 sizes too big for me.

So listen up all you haters and inverted snobs. Just live and let live and stop pigeon holing people; you’re no better than the folk you think you a ridiculing.

dude
dude
10 years ago

I used to race “full time”. I have also been known to stop mid ride for a coffee. I have bought some of their stuff, but I have returned all upon arrival. I couldn’t live with myself seeing the large price tag and the “Made in China” tag. It just doesn’t add up.

Actually, I did keep a scarf from them. Gave it to my wife. I got lucky that night, but I don’t think it was cause of a the Rapha scarf.

Greg
Greg
10 years ago

(deleted)

badbikemechanic
badbikemechanic
10 years ago

@Andy Mac

Do you also ride without a helmet? Keep it real.

Eyal
Eyal
10 years ago

People who wear Rapha look so homogeneous, especially in groups. It is almost embarrassing how weirdly distinctive the look is now. But their super fit women group rides are awesome.

Gilberto Simoni
Gilberto Simoni
10 years ago

Haters gonna hate, eh? Complain, complain, complain. Not all pieces are made in China and before all of the stones are cast upon Rapha, check your frames, components, wheels, handlebars, etc., made overseas as well. There are very few, if any, derogatory comments about a Dura Ace crankset, in terms of origin or cost.

Also before you pass judgement on “douchey” riders, be thankful for the fact that new individuals coming into our sport increase cycling awareness as well as supporting the industry as a whole.

The hatred and animosity directed towards Rapha is unwarranted and disgusting. Cycling in the United States is a sport that is challenged on every front for acceptance and understanding yet in this forum as well as many other cycling forums, we continue to tear down and degrade the very companies that encourage growth and sustainability.

In light of recent professional rider scandals, would our energy be better served supporting the companies, local dealers, local riders and racers to ensure cycling can rebound and thrive for the betterment of all?

David Johnson
David Johnson
10 years ago

Haters gonna hate, eh? Complain, complain, complain. Not all pieces are made in China and before all of the stones are cast upon Rapha, check your frames, components, wheels, handlebars, etc., made overseas as well. There are very few, if any, derogatory comments about a Dura Ace crankset, in terms of origin or cost.

Also before you pass judgement on “douchey” riders, be thankful for the fact that new individuals coming into our sport increase cycling awareness as well as supporting the industry as a whole.

The hatred and animosity directed towards Rapha is unwarranted and disgusting. Cycling in the United States is a sport that is challenged on every front for acceptance and understanding yet in this forum as well as many other cycling forums, we continue to tear down and degrade the very companies that encourage growth and sustainability.

In light of recent professional rider scandals, would our energy be better served supporting the companies, local dealers, local riders and racers to ensure cycling can rebound and thrive for the betterment of all?

j
j
10 years ago

Step 1: Offshore manufacturing but claim Portland to justify pricing
Step 2: Desaturated hipster marketing photos
Step 3: Profit

Callum
Callum
10 years ago

Relax guys, it’s just a jersey.

AZBikeFreak
AZBikeFreak
10 years ago

Rapha stuff is cool looking but the marketing and pricing is utterly ridiculous and so pretentious.

It’s not something I would wear or pay for. I have a friend that pretends to be a hipster by wearing Rapha. I should say he only owns one outfit. He can’t afford to have multiple pieces. Lame.

In fact, I would rather wear buy the clearance rack 10 year old Postal kit two sizes too big and spend the rest of the coin on keeping my machine in tip top form.

Hans
Hans
10 years ago

Don’t have anything bad to say about Rapha. Free market makes both, cheap and expensive things.

Looking at the bar scene above, though, I think that back int ’74 the riders might not have been all that frugal, sharing a single banana them three.

Mermock
Mermock
10 years ago

Go onto a car site and complain about how you can’t afford a Benz and how everyone driving one is awful.

You don’t have to relate to what others appreciate, but seriously, a sad bunch here.

notsofast
notsofast
10 years ago

I actually like and wear some of their bits. Especially enjoy the winter hat. It’s not to say I don’t also wear brands (predominantly) such as castelli. Anyway, not sure all the hate for the brand. It’s akin to hating a porsche or ferrari, or park city if you can’t make it there. And, well, a nice ride in Europe w/ a coffee break doesn’t sound so bad to me.

Can bikerumor post a score card so I can keep up w/ the who to exclude and hate crowd? I ride for enjoyment, the camaraderie and competition. Hate on, people.

David
David
10 years ago

I get my retro jerseys from Prendas Ciclismo. 7-11 FTW. I did order the Rapha softshell jacket, and it’s fantastic.

Mike
Mike
10 years ago

I like their stuff so much, but their branding is so over the top… I don’t want to be labeled for wearing it. I don’t like the no helmet thing either, somebody mentioned that below. Put on your bucket, mate. It’s almost too cool. However I can’t say I’ll never wear this stuff. Their other gear is understated and I hear rave reviews about their base layers.

Macklemore's Children
Macklemore's Children
10 years ago

I buy my jerseys at Goodwill. $7.99, 14 day return policy. Keepin’ it thrifty, y’all.

Matt
Matt
10 years ago

Was trying to think of a response, but I think everyone has already summed it up well. Good to know that their are a few folks out there that don’t buy into this (deleted) crap.

Devin
10 years ago

For the record- a mid-ride coffee or espresso is awesome, you don’t have to look shell shocked while you’re doing it, that’s a personal choice.

Also for the record- when there is a company like Search and State that makes incredibly nice clothing IN THE US for less money than this stuff, it just goes to show that people aren’t just buying a piece of clothing- they’re buying an ethos.

I personally loathe the cult of exclusivity that Rapha devotees exude, but I’m also usually the only one on a group ride that waves to all other riders- maybe I’m not a real roadie?

captain wafer
10 years ago

Get off the over priced china made carbon fiber high horse you rode in on and let people buy what they like.

greg
greg
10 years ago

the only thing that really bothers me is the lack of helmets.

jim
jim
10 years ago

I actually like the Rapha kit BUT it’s too expensive – if you’d like something which is similar (very similar actually) but not as fancy and without the “branding” then try Torm. http://www.torm.cc also from the UK.

Rapha tried to put them through the wringer over copying them but it’s kind’ve the pot calling the kettle black as Rapha seems to be rather similar to the Raphaeal team from mid last century.

onespeed
onespeed
10 years ago

sad to see so many haters in the bike community. rapha makes high quality products. just because you can’t afford it does not make it crap or bad for cycling.

RED
RED
10 years ago

Corrections:

“Cannibal” (not Canibal)

“$250” (not 220)

Ah the good ol’ hatin’ on Rapha schtick, move along people

Jim
Jim
10 years ago

Not sure what happened to my first post ….

I don’t mind the Rapha jerseys (I did get one as a present) BUT the branding/marketing and price leaves be a bit cold …. if you want a cheaper alternative try Torm.

Eddy
Eddy
10 years ago

Not buying into The whole “respectfully made in China” crap. I wonder what their profit margins are on one said cannibal jersey. SURE i bet it fits great and rides like a dream jersey made of babies head hairs, but the fact that it costs 250 and probally costs no more that 20 bucks to make (being generous here) is complete BS. This thread reminds me alot of one that you would find on HYPEBEAST about the latest supreme lookbook. Im sorry but as a bike racer whos money goes mostly into equipment, races, traveling, etc. this stuff just simply does not appeal to me. If you can afford it then more power to ya, just more motivation for me to blow your doors off.

Mr. Marbles
Mr. Marbles
10 years ago

So what you’re saying is, if I’m out riding in one of their jerseys, enjoying life and all that the sport provides, you’ll be the guy “blowing my doors off” in your mind, and I’ll laugh at the (deleted) who can’t relax while wearing spandex on a Sunday morning.

Sardinian rider
Sardinian rider
10 years ago

(deleted)

MaLóL
MaLóL
10 years ago

(deleted)

Kristi Benedict
Admin
10 years ago

I would like to remind everyone of our Comments Policy: https://bikerumor.com/comments-policy/

Eddy
Eddy
10 years ago

wait….your supposed to do relaxed rides on sunday morning? maybe im at the wrong group ride…..but either way everyone that backs rapha is still blatantly ignoring the fact that they not only sell you an image, they cram it down your throat with you WELL KNOWING that it is made in China for probably shockingly less then what it costs you. Hope you got the IPP.

onespeed
onespeed
10 years ago

what’s up with all the complaints about making a profit? profit margins are abound and varied in the cycling industry. if you don’t like capitalism, defect to north korea.

Matt
Matt
10 years ago

I propose to use Facebook login to allow to comment. Then suddenly we will see a lot less hate as they will not write that under their own names.

If you can’t afford it then look for cheap s”#$t and stop being an idiot. If you can’t make enough money to buy yourself 6k bike then this stuff is not for you either… so what’s the point of commenting that??

cheap stuff is for low income people and expensive stuff is for the people who use their brain to actually make money. I would never want to wear cheap stuff when i can afford expensive ones.

aaron
aaron
10 years ago

Rapha wearers making comments about the people who dislike it as ones who can’t afford it is completely misguided. Price has nothing to do with it, i just don’t want to be associated with “that” crowd and look like a dumb (female dog) in the process.

*no disrespect to dogs, just needed to make a point.

MCM
MCM
10 years ago

1) Who cares what Rapha’s marketing shows? Either the product is good, or it’s not. People don’t buy multiple pieces of Rapha kit because of hipster photoshoots.

2) Rapha’s stuff is GOOD. Great, actually. I wish it wasn’t, because then I’d save money getting Castelli or Capo. But Rapha (and Assos) are just objectively better stuff to wear. And anytime I suffer a little less on the bike, it’s a win. And that’s not even touching on style. I wish other kit manufacturers would give up the lame swooshes and “high-tech” looking touches that look gaudy and — yes — poser-ish. Rapha’s understated classical styling is easily the most beautiful in the biz.

3) Is Rapha worth the cost? The workmanship is stellar. The materials are solid. The attention to detail is exquisite. Does that justify the premium price? For me, it does. And I wish it didn’t. But like almost everywhere else in life, you get what you pay for, and in this case, you’re paying for the best.

So you hate Rapha because it’s expensive? Kinda lame. You must go through life constantly hating, because there is always something more expensive somewhere.

You hate it because of their cheesy photoshoots? It’s cycling gear, not wall posters.

You hate it because the people wearing it aren’t grizzled cycling racers who can blow the doors off everyone else? Good for you! Be the guy on the Schwinn crushing the guy on the Pinarello if that’s what validates you.

Everyone else should be applauding the growing popularity of cycling, encouraging every single person on the road for supporting our great sport, and celebrating the capitalistic fact that the high end doesn’t just drive the R&D than eventually trickles down to lower price points (look at gruppos, or bikes), but also spurs cheaper knock-off copycats, like the several companies linked on the thread above.

Misterha
Misterha
10 years ago

@AMaLóL if you don’t like what bikerumor is doing then why bother continuing to visit the blog? If people have a problem with Rapha then why not just email them directly and tell them how much you hate them, but wait I need to express it publicly and throw some trash talking and reap the attention.

Bikerumor can really do what they want, they provide good content with factory tours, behind the scene looks and great interviews. Whats wrong with that?

So the people who comment on Bikerumor hate the following:

Specialized
Rapha
Any small company that has a carbon frame(Claiming its a repainted open mold frame)
Any large bike company that has a high price frame (Claiming its just made in the east = overpriced)
Any small company producing wheel(same claims)
Any Ti frame maker(because we’re all expert welders)
Campagnolo
Sram
Shimano
Crankbrothers
Renyolds
Zipp
and so on…

Lets move on people.

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