Short, simply and to the point, straight from Velocity: “The video offers a rarely-seen look into how our dedicated workers proudly hand-build our bicycle rims at our Jacksonville, FL, factory. In 66 seconds, the video takes you from raw extrusion to a completed rim that’s wrapped, boxed and ready to ship.”


  1. Not even 10 seconds into the video and we get to see an employee blatantly disregard common sense and reach his hand straight at a rim roller, nice.

What do you think?