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Our Process: The Yeti Lunch Ride

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Don’t call Yeti during lunch. They won’t answer. Why? That’s because they’re doing it right, and shut things down for some testing shredding. Having worked at a bicycle company myself, I can attest to the values of a lunch ride. Using the product first hand, getting out, getting excited, clearing your head, all great things that come from actually riding the bikes you make. Yeti’s certainly not the only company with a great lunch ride, but they do a pretty good job of documenting it!

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EpicThroatBeard
EpicThroatBeard
10 years ago

great video. looks like a good place to be. they looked over suspended for riding those backcountry sidewalks though.

patrik
patrik
10 years ago

Santa Cruz it ain’t. Nice shades of green, though. Without commensurate trails, it’s just a bunch of John Muir-engorging eco-gasm.

wolfgang
wolfgang
10 years ago

the crew at yeti are the real deal… huge respect!

bin judgin
bin judgin
10 years ago

enchanted forest is fun as sh*t, especially when you can go full speed due to having 6″ travel.

xcgeek
10 years ago

beautiful

duder
duder
10 years ago

Holy cow, they must have timed that video perfect, because I’ve never seen it that green. Looks a bit different now: http://www.flickr.com/photos/jeffcocolorado/sets/72157635733646966/

Austen
Austen
10 years ago

And a fun ride it is!

john
john
10 years ago

now we know why the bikes are so expensive… slackers. no i’m not jealous

Topmounter
Topmounter
10 years ago

RIP Apex Park

Hopefully it gets rebuilt and reopens next year.

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