team toyota triathletes x lifetime fitness triathlon themed RAV4

LifeTime Fitness teamed up with Team Toyota triathletes Sarah Haskins, Andy Potts and Hunter Kemper to build a 2013 RAV4 that helps get you ready and soothe your pain after the race.

Featuring a built in bike rack, fridge, blender, training software and -seriously- a hit water shower and spin clothes dryer. And for the athlete, Shiatsu massage seats let you start the recovery process well before you get home.

Ignoring the logos, the vehicle looks pretty boss on the outside. A custom roof rack keeps two bikes secure, yet easily accessible by pushing them right to the edge. A central cargo box makes up for the reduced interior space that comes from all the customizations.

The vehicle was put together by The Motorsports Technical Center in Torrance, CA, and will be on display at the SEMA Show in Las Vegas Nov. 5-8. But you can get a look now, just drove past the break…

team toyota triathletes x lifetime fitness triathlon themed RAV4

In the rear seat, a refrigerator holds recovery drinks (or any other beverage) with a Blendtec blender and cupboard full of snacks. There’s even a wireless Bluetooth speaker for taking music with you to the warm up station.

team toyota triathletes x lifetime fitness triathlon themed RAV4

Pop the rear hatch and you access a wetsuit hanger with floor drainage, the clothes dryer…

team toyota triathletes x lifetime fitness triathlon themed RAV4

…and a pop-out work stand. What a triathlete will do with that is unknown, but it’s a good spot for hanging the bike until it’s time to roll.

team toyota triathletes x lifetime fitness triathlon themed RAV4

Up front, an integrated iPad lets you download and review training data. Or just play Angry Birds.

Toyota’s reps told us initially, the vehicle will roll around to various events to support the athletes. There’s only one, and there are no current plans for this thing to show up in dealer showrooms. Unless, that is, the response is overwhelming.


  1. Doesn’t look very aero, and the rolling resistance on those tires, yikes. I bet you can’t even park it in the transition area, so that is going to add minutes to your T1 and T2 splits. so while impressive, it isn’t saving me watts or time, so no thanks… 😉

  2. a. why does a vehicle geared towards hard core roadies have super aggressive tires on it. maybe should be geared toward the mtb crowd.


  3. This actually looks like a really cool mtb roadtrip vehicle. Place to wash and hang muddy clothes, bike racks and a place to work on them, cooler for…ahem…beverages.
    Regardless, this is a pretty cool thing to show off. Glad to see the triathlon world meshing with the crowds at SEMA.

  4. @pabstrider Notice the sarcasm? “…and a pop-out work stand. What a triathlete will do with that is unknown, but it’s a good spot for hanging the bike until it’s time to roll.”

  5. pabstrider
    i love the tri guys that come in with a $13,000, and need a tube changed on their enve clinchers night before a race.

  6. Goes fast in a straight line, cant corner for sh-t, and has a small windshield on the floor so they can stay in the aero position.

    That workstand is pretty cool tho. attach it to a hitch or in the back of a pick up…

    Shower capabilities would be possible as well

    Pretty cool idea.

  7. Apparently BFG AT’s fit on a Corolla. This must have been a hit with the bro truck SEMA crowd.

    I’ll keep my solar shower, hitch mounted workstand, and truck cap changing area for CX races thank you.

  8. I just can’t take a Rav4 in rugged kit seriously. The only 4 wheeling that car should do is over curbs in the hands of a suburban soccer mom.

    Now an XC70 Volvo station wagon or an Audi Allroad OR a Mazda 6 Diesel 6 speed station wagon? Now we’re talking!

  9. @LULZ Depending on the reach of the stand, you could work between the car (where the tools are) and the bike, making that the proper set up.

  10. How urine resistant are the seats? Can you actively pee while driving it? Is there white M-Dot visor stowage? Is the chip on the front or rear bumper? Do I get a Purchaser’s Medal?

  11. You guys fail to ask the most important questions.

    1) does the cars brakes actually work?

    2) how quickly will Toyota recall it?

    The reason you see road on a Rav4 it doesn’t have great ground clearance and most Rav4 owns don’t know how to drive off-road

  12. At least the blender is legit. I have a Blendtec and its money. Their WillitBlend videos are awesome, I wonder if they could blend triathlon as a whole?

  13. It’s so disheartening to read all of these negative responses. As someone who works in the industry and hears many of you complain that our sport doesn’t get enough support, cred, respect, etc… a company makes an effort to make it more mainstream and all you can do is bitch about it. You pick it apart as opposed to voicing support and sharing the growth. For once, it would be great to see more positive comments as we are trying to make cycling safer, more accepted and more appreciated…

  14. As an avid cyclist, industry executive, and sponsor of your sport, I’m also disheartened by reading all the corrosive responses. Your negativity certainly doesn’t motivate companies to invest in your sport. That’s a shame.

  15. As a long time racer of many disciplines (Ironman, USCF and NORBA included), as well as a bike industry exec., I can’t believe how road and Mtb cyclists desire to disparage the Triathlete. You guys need to get a life, respect that the tri guys are also good for the sport and good for the manufacturers. Many of them are also supporting your sports. And guess what — many of them can wrench better than you…

  16. Interesting position, psyclr. It’s one you can’t support and is a more than a little bit ignorant, but it does provide useful insight into the cycling snob mentality. It’s easy to see how people would not want to take up cycling with so many projecting the foul “I’m more cyclist than thou” ignorance.

  17. In fact, I am referring to your sport psyclr, assuming your sport is road, MTB or cyclocross. If not, my apologies. We invest a significant amount of money and resources helping to grow the sport and safety of cycling for you and your fellow cyclists. It’s unfortunate it’s not appreciated by some.

  18. Thanks @Mindless. Good idea. I’ll print and present this forum chain at our next board meeting. Just in time for FY’14 budgeting.

  19. Industry guys, you can’t really do a tsk tsk type of thing in comments, just sayin. Stuff said in these comments is not going to effect the bottom line on a product like this anyway.

    Everybody knows this comment zone is harsh, but when a great product comes out you can tell. It’s actually a very valuable sounding board for manus imo. You won’t get as much valuable feedback out of butt kiss social media, that’s for sure. Over there you get a lot of fakes who want free product. Here you will get some real opinions mixed with humor. I think you have a lot of users here who really buy and use bike parts and beat on them and they deserve to say whatever they want.

  20. Rico while you’re correct about obtaining some ‘real’ feedback, let’s all be honest. Cycling margins and revenue are on a major uptick. Execs are ultimately for delivering one thing…profit. Entry to mid level performance road and tri bikes are where the volume and profits are. This car appeals to that market, not the market cruising the bikerumor comment section.

  21. Actually, rico missed the head of the nail completely. As this thread shows, there is very little constructive comment to be had. There’s a lot of ignorant and uninformed commentary (like triathletes aren’t real cyclists or athletes), but there is a paucity of comments that would be of any value to anyone in manufacturing or even marketing. Rico’s and psyclr’s comments earlier show exactly the lack of value in the comments section.

    Someone actually using some critical thought and putting forth a modicum of effort can find reviews in magazine, ezines, and etc that are of actual value. If someone thinks such reviews don’t exist, they’ve not put out the effort to find such reviews, are too lazy to find such reviews, or are too biased to read such a review objectively.

    Bikerumor comments are useful in seeing just how bad snobbery is in cycling.

  22. Mr. Bojangles… please show me where cycling is on the uptick and margins are growing. For your information did you know that the average bike sold in the US in 2013 is $350 and that only 13m units were made/imported.sold in the US. This is equal to where we were in 2007. Being on the manufacturing side, I can safely and honestly say you have no idea what you are talking about.

    What I will say is that yes, your comments or “feedback” as Rico said are taken into consideration at board meetings. However, what is also discussed is why do we invest in a bunch of errogant, non welcoming, non committed to growing the sport “cyclists”… I would much rather invest my marketing and manufacturing into beginners who appreciate the sport much more than some guy that thinks he has all the answers.

    Let’s remember one thing… when the water rises so do all the boats. If you want your “sport” to grow and garner more respect beyond just yourself… perhaps you should be thankful, grateful and appreciate the efforts of companies who are doing things like this. I don’t see a golf, basketball, running, football or any other sport vehicle like this. Your sport has unique companies that support it and want to help…

  23. @DerHoggz: you’re missing the forest because you’re focused on one tree: this story. Cyclingindustryguy’s points are spot on. I stand by my earlier comment which essentially said that the constructive comment on BikeRumor is the rare comment. Certainly the majority of comments are those that if read by new cyclists, would cause said the new cyclists to ask, “What the hell am I doing? This sport is full of snobs and haters.”

  24. I’ve been a Toyota guy for a few decades now, just an awesome vehicle, and I’ve been a cyclist for even longer. So what the heck is not to love here? I love it, and it looks badass as well.

  25. @Psi What mainstream sport isn’t full of snobs and haters? To focus on them and insinuate that they are the majority shows ignorance ( not you but “cyclingIndustry” ).

  26. @ cyclingindustryguy and the 2 other personas you posted as (which i don’t believe for a second are actually real btw); you’re talking about where you want to invest based on marketing to beginning or veterans. That is not at all how it works. you invest in what makes you money. unless you are making bib shorts for the starving cyclists of some developing country or something, you know you’re not in it for charity. you invest in what makes you money. Which in triathlon is usually selling 3000 dollar race wheels to some middle aged dude who wants to try triathlon on the weekend. All the comments above are in good humor, nobody here is getting red in the face about how much triathletes suck and how we (the cyclists) should get a car, they are just making fun of a sport which caters to the cyclingindustryguys, because the ‘athletes’ are often misinformed and misdirected by the industry, and do stupid things like buy enve 8.9’s to race their first sprint tri. anyway, that wasnt a very cohesive rant. but stop lying. we buy your stuff too, chill bro.

    but in all reality this is just a publicity thing from toyota and all the companies involved. who would really buy an SUV with only 3 seats? nobody. well… maybe a triathlete

  27. Sponsorofyoursport, you’re seriously going to base your 2014 budget on a commit thread from Bike Rumor? You have got to be kidding. I am sure you are an avid cyclist, but DH races and Gran Fondos attract very different people, it doesn’t take marketing brilliance to recognize this. BikeRumor covers any and all products associated to bikes, sometimes they really feature the obscure ones (like custom a car for Hunter Kemper that is a show piece and will never go into production) so we get some internet trash talk from people from different parts of the sport. This is no different from any other sport that people are passionate about participating in. Go on running forum and mention “barefoot running” and see where that goes.

    My advice: figure out which cyclists are most likely going to use your product and sponsor their activities, if your brand brings value to the sport you will see a return on your investment.

    Let me help you out for your marketing:

    MTBers: They have no fitness and they can’t when they decide on a wheel size. Additionally, MTB racers can’t decide whether races should be timed only on the downhills or both the uphills and the downhills. When talking to an mtber it is important to know that the word “shred” can be used as all 8 parts of speech.

    Roadies: They have no technical riding skills (especially going down hills that are wet) and they are concerned with how stiff and aero a bike is when producing 200 watts. Currently they are in a huge debate on whether or not shifting should be done electronically or mechanically. The only material they are interested in is carbon fiber.

    Cyclocross: They like to run and jump with their bikes more than ride them. They talk nonstop about how painful a 30 minute race through a park is and if you want to join a conversation on cyclocross just say: “mud, sand or embro.” They are in a great debate about what kind of brakes to use and they only care about things from Belgium or things made with merino wool.

    Gran Fondo Rider: They will talk about the glory days and how they used to be much faster. Their events are usually combine a retired pro’s charity fund, nice hotels and good wine. They can appreciate a finely crafted steel frame while most of them ride the latest carbon fiber disc brake equipped relaxed geometry road bike.

    Triathletes: They ride 1/3 of the time and usually have more expensive bike than people who ride all the time. Their utmost concerns are transition times, aerodynamics and block workouts. They will tell you about the one time they raced a crit, an mtb race, or cross race in which they crashed and hurt themselves and it screwed up the marathon they were planning on running that winter to stay in shape and they would never race that bike race again.

  28. Dakine, since you don’t believe I am who I am say I am, please feel free to contact me at my work email: I would be more than willing to entertain a conversation on bike margins, marketing dollars, as well as bib short construction and cost. I can also explain how the athlete that buys Enve 8.9’s for their first crit or triathlon provide $ to trickle that tech down to make it more affordable. Perhaps I should reference parts in your roadie world: ceramic bearings, power meters, expensive bib shorts, expensive tires, carbon rims, electronic shifting, etc. The list goes on. I leave you with this one thought about your comments that compare triathletes to roadies… we all ride bikes. At the end of the day, that is the goal: More people on more bikes.

    Enjoy the ride.

  29. Cyclingindustdude, I don’t think you’re evil. But your investments are determined by return, not by the bikerumor comments section.

  30. Hello? Price!?!? I imagine these additions will be put in lotsa vehicles, since more people will be living in their cars. Who needs a house when you have a RAV4? I’m in!

  31. I love this thread. Perfect example of why a dozen 3300 spot mdot races sell out in 15 minutes and people have to book hotel rooms a year in advance while no knows or cares when the next bike race is.

What do you think?