Whether you’re a Zipp junkie or not, here’s a rare look: some behind-the-scenes footage featuring the making-of. Get amped to ride!


  1. too bad these movies are always from the marketing depts, not from the production or engineering guys. on the other hand, what’d you expect bas!? that they would actually SHOW something 🙂

  2. @Bas: While I don’t particularly care for the video, or the really bad song choice; I work for a large engineering company, and quite honestly, the thought of the engineering department putting out marketing videos is frightening; it would get lost in the weeds. There is a time and a place, but I will agree the post title is a bit misleading since it really doesn’t show much behind the scenes at all.

  3. You don’t like super loud clickey clack sounds, Xris? What are you, trying to be dignified on your road bike?

    Videos made by engineers can be interesting, tom, but I’d like to hear more about this large weed engineering company.

  4. Looks like they got new presses since i got to tour the factory with my college. Let me just say you wont believe how many hands handle a rim before you get it.

  5. Well, if you don’t like Zipp’s hubs (though it’s a little earlier to have any real world feedback on their newest hubs), you can always go to Wheelbuilder.com and have a set of Zipp rims laced to your choice of a number of different makers’ hubs.

What do you think?