As cyclists we appreciate passion and attention in design especially when we can benefit from a particularly well thought-out piece of equipment. If you embrace the cycling lifestyle beyond the peloton and associated interval trainings, and if you enjoy earning your daily coffee by pedaling, or if you’re simply a dedicated commuter you will love what Osloh has done to elevate the ubiquitous denim jean. Rock the jump for the goods…
Brooklyn based Osloh claims the standard pair of jeans requires less than 15 steps to manufacture; their creations require 40. That is the focus on detail they claim makes their jeans and trousers the best a cyclist can buy.
Osloh’s name is a nod to the admired cycling culture of Norway where cycling-commuting is the norm. With Oshoh’s focus on durability (crucial for cycling pants) performance and style they have created two styles of jeans, one trouser, and a pair of shorts, all incorporating 2% spandex into the cotton construction to lend a level of stretch that makes all the difference on the saddle.
The devil is in the details and the details are nearly overwhelming including a quilted chamois w/ reinforced seat, ride-accessible smartphone pocket, water-resistant coating, anti-bacterial/odor coating, multiple hidden pockets, a quilted chain-side leg reinforcement…and more.
Osloh is kicking it on Kickstarter (where else?) and looking for your investment capital. Until November 9th you can score their jeans or trousers (msrp $178) for $98 or their shorts (msrp $108) for $68 – all with free shipping to the US. Check ‘em here.