In an effort to get motorists to identify with the cyclists they pass on the road, Bike Pittsburgh is personifying cycling. Using a number of actual cyclists you could find on the streets of Pittsburgh, the campaign tries to help point out that it’s not just some bike slowing you down for 10 seconds, it could be your nurse, priest, or local wide receiver like Pittsburgh Steelers’ Antonio Brown. The billboards and bus stop posters are just the start to a public awareness campaign that they plan to expand to other media in the near future, but they need your help.


So far the campaign, which feature the photography of Brad Quartuccio and the work of Wall-to-Wall Studios, has been made possible by a generous grant from The Benter Foundation. However, to continue the campaign they are looking for donations from locals or anyone that wants to see cycling improved across the globe. Head over to Bike Pittsburgh to help.

The campaign features a number of interviews of the cyclists used in the campaign as well.


  1. It’s nice to see cities sharing similar campaigns. The Canadian city of Thunder Bay started their ‘You Know Me, I Ride a Bike’ initiative in 2012 with great success.

  2. The “high road” bit made me gag a little. Replacing the priest with a rastafarian would fix it.

    And given the recent controversial Frontline doc on head injuries in the NFL, that player should be wearing the helmet, really they all should be.

  3. I think this is awesome. Good luck with the campaign I hope it goes huge and inspires similar in other areas.

    I also hope all cars are auto pilot electric by 2020. F Cars.

  4. @Gillis
    Yes, it is important to wear a helmet when anywhere within a bike’s “zone”. They are quite territorial and known to react violently to anyone not wearing foam on their head.

    Indeed, I had a really hard time focusing on anything in those ads.

  5. Awesome! We need more of this, perfect or not. I just hope that the general public never reads the forums; we are our own worst enemy.

  6. This is a brilliant campaign. Anytime you let drivers know that they’re dealing with actual people, you can diminish the level of conflict.

    @Gillis: How does someone else’s helmet help me pass them at a safe distance? I promise you that your helmet will not save your legs from amputatition, nor will it prevent your rib cage from being crushed or prevent a concussion. Wise up. People die in helmets all the time.

What do you think?