Road ID is definitely one of those products you don’t think much about, until it’s either a life saver (literally) or it’s too late. If you haven’t gotten one for yourself yet, Road ID is about to make it easier – with mobile engraving done while you wait. Find the big Road ID trailer at your next event, order up an ID, and watch as it is engraved while you wait. Instant gratification, instant identification. The list of upcoming events is pretty short and includes only running events, but Road ID promises the list will continue to grow so check back regularly.

San Francisco, CA – April 25, 2013Road ID, manufacturer of the premiere line of identification gear for outdoor athletes and enthusiasts, kicked off a major new marketing and sales initiative with the launch of their mobile engraving unit.

Dubbed the “Roadshow” — a Road ID mobile design and retail center that will attend various running, cycling and triathlon events throughout the nation – the 28-foot trailer brings the Road ID e-commerce experience to hundreds of thousands of endurance athletes and kids, giving them the opportunity to customize and create their own personal safety identification.

“Our customers and social media followers have been urging us for years to attend the events in which they race,” said Road ID co-owner Edward Wimmer.

“And Road ID has grown to where we are today as a result of listening to their feedback. While we’ll never stop offering our product on the web, Roadshow offers that unique opportunity to connect with our customers directly. There’s something special about getting out and talking with people and hearing their questions that makes this more than just a sales and marketing opportunity.”

Rock & Roll runner Angela Iwaniw, a Lakewood Ranch (Florida) resident who bought a Road ID at a recent event, said, “I had been meaning to purchase one for months and months.  I was training for my first Ironman, so I knew I needed to have one for safety, but I would get so busy with work and training that I never took the time to measure my wrist and get online to actually order one.  Being able to try on the bracelets, talk to someone about what I should put on my ID, and get the bracelet right while I waited made it easy. Getting my Road ID at the expo meant it was no longer another task on the long list of things to do.”

The Roadshow’s schedule will include nearly twenty events across the country, including the St. Jude Country Music Marathon in Nashville April 25-26; the Cincinnati Flying Pig Marathon May 3-4, the Rite Aid Cleveland Marathon May 17-19, and the Rock & Roll Chicago Half Marathon July 19-20.  The Roadshow is also looking to fill out the second half of its 2013 event schedule with cycling and triathlon events like Levi’s Gran Fondo, Ironman Louisville and the USA Pro Cycling Challenge.

The Roadshow mobile engraving unit is the result of hundreds of hours of labor from the Erlanger, Kentucky-based enterprise and is comprised of a mobile engraving fulfillment center fitted into a highly-customized trailer.  At events, expo-goers utilize touchscreen ordering displays to create their personalized Road IDs. From finalizing their order on the display, it takes an average of five minutes to deliver the finished, customized product to the customer. The customer can opt to receive a text message or email when their order is ready for pick-up, and their name also appears on a monitor when it is complete.

The same laser-engraving technology used on web orders is utilized inside the Roadshow, and all ID styles available at are also available at the Roadshow.  The company also offers nearly their entire line of apparel and accessories — from tech tees and race hats to Supernova lights, reflective belts and socks.


  1. I can make dog tags at Wal Mart, army surplus store or the pet store for $10. When I first saw this product I thought it was such a great idea, till I got to the price. I laughed till my sides hurt.

  2. What you can’t do is include all of your medical information on your dog tag, including medical history, allergies, significant diseases, doctors, emergency contacts, personal info, and etc. RoadID maintains a database of that info that EMS and ER staff can access by phone or by computer. You may not think such a thing is a big deal, but for a rider incapacitated unable to communicate that info, access to such information can be critical for treatment of that rider. When a person is seriously injured, time cannot be wasted.

  3. Unfortunately, they don’t listen when you try to cancel their service. They just keep on bombarding you with rubbish over and over and tried to get you to pay year after year. I had to call in 3 times before my service was finally cancelled all the while they already charged my credit card for another year of service claiming they’ve not received my cancellation!
    That’s not a good way to do business in my books!

What do you think?