breadwinner cycles teaser

Longtime custom bike builders Ira Ryan and Tony Pereira are teaming up to launch >Breadwinner Cycles at NAHBS this weekend.

Both builders started their eponymous brands in 2006 in Portland and have collaborated over the years on the Rapha Continental bikes. Word is they developed the Breadwinner concept while building together, and now they’re launching the brand with the goal of producing up to 1,000 bikes per year. This means hiring welders and support staff and getting more production going than either could manage as a single builder workshop.

Check the full story over at BikePortland and look for coverage here once we get to Denver!


  1. Breadwinner makes great sense. Going to a small batch production model means these frames will actually turn a profit – something that is very hard to do when building frames one by one by hand.

  2. Breadwinner? Awful name.

    “The race-ready Lolo, with a mid-range build kit would come in at about $3,995.”

    Guess I’m not winning enough bread. Oh well, to be expected. More bikes for the elite.

  3. “Teaming up to launching”? At least proofread the title.

    The name does seem a little bit too honest, though. It seems to imply that the company has no goal but turning a profit for these frame-builders. If you’re going to build artisanal hand-made steel frames, at least pretend you’re in love with the soul of the metal or something like that.

  4. They are in love with their bikes Sam, they’re just not in love with the word “artisanal” or the tired idea of the bikes being a part of their soul and other cliches. As for your comment, anon, it’s unfortunate that you feel that way about the bikes. It’s expensive to make and source the majority of a bike from US manufacturers while making a living. It’s tough to swallow a $4k mid-level bike in the world of $3k carbon bikes of the same spec, but you get what you pay for I guess.

  5. Sam – good catch on the title, wrote this post as the door was closing on my flight to Denver for NAHBS, which precluded proofreading as the stewardess made her way down the aisle for electronics check!

  6. I could be wrong but I’m guessing the name means something other than the builders making a ton of money. The first things that popped into my mind were that the bikes are being made to suit hard working “bread winners” that still want a special bike for less money than they would generally spend buying a bike from a single frame builder. That seems to be supported by the linked article too.

    I’m sure they will make more money in the process, but it will cost them more upfront as well, and I doubt many people go into bike frame building to strike it rich. Their track records are pretty good, I would say, so if they maintain that quality in the Bread Winner bikes they should make some good stuff. Not a huge fan of the name either, but don’t think it was meant to be what others are thinking.

  7. “I doubt many people go into bike frame building to strike it rich”

    There’s a word for people who do: fools. I’ve had numerous people in the bike business all say the same thing: “What’s the fastest way to make $100,000 in the bike business? Start with $200,000!”

What do you think?