Zoic Launches New Short and Web Exclusive, with All New X Short

The X Short is Zoic’s all new short for 2013 that is built for the more gravity minded among us. To kick off the launch of the new short, Zoic is offering a web only exclusive deal on the new shorts, meaning for the time being you can pick up a pair for yourself for $69-99 bucks. For that price, you are getting a fairly feature packed short with a 14 inch inseam designed to fall just be low the knees. As you would expect from a gravity oriented short, the X Short has a relaxed casual fit, with leg openings big enough to comfortably fit over the tops of your knee pads, but not so baggy that you look like an extra in a Snoop Dog video.

Get the short run down after the break.

Zoic Launches New Short and Web Exclusive, with All New X Short
You don't have to go big to be comfortable in the X Short, but it won't hold you back if you can

As mentioned, the X Shorts are feature packed, made from a lightweight stretch fabric with a left cargo pocket and an adjustable webbing belt for sizing adjustments.

Zoic Launches New Short and Web Exclusive, with All New X Short


  • Available Detachable Rpl Liner with ZO-Tech chamois pad
  • Fusion inseam gusset provides superior range of motion and eliminates seat hang-ups
  • 2 front zipper hand pockets, 1 side cargo pocket
  • Headphone cord control grommet and loop
  • 360 degree flat waistband with Velcro and zip fly closure
  • Semi-Auto-Lock Zippers with logo tabs easily glides and locks when facing down to stay shut while you ride
  • Tag less labels eliminate itching and irritation
  • Microfiber sunglass wipe secured with elastic strap attached inside of pocket to keep your vision clear

Zoic Launches New Short and Web Exclusive, with All New X Short

The X Shorts will be available exclusively online and at their local San Diego bike shop – North of the Border Bikes. Zoic will be offering the shorts at three different pricepoints, $69 for the X Shorts only, $89 for the shorts and the Essential liner, or $99 for the shorts with the Premium liner. Shorts will be available as an online exclusive until they are sold out.



  1. seriously…the X Short? what year is it. I didn’t even know ZOIC was still around. I guess with incredibly topical names like the “X Short”…really…i don’t even…whatever.

  2. Yes, seriously, ZOIC has been around for almost 20 years! We appreciate your feedback and the opportunity to engage in a conversation. If you didn’t know ZOIC was still around making the best shorts out there we encourage you to ride ZOIC today. To show ZOIC love here’s a code that *anyone* can use to get 30% off the X Short for 1 day only, February 14th – enter code BRX14 at checkout. We design shorts for riding, not hype. Try us out today. Ride more, dress well. – ZOIC

  3. wow EpicThroatBeard…whats up? Zoic been there for years making great shorts. Have a few and love them. Very durable. You sure your name isn’t..”epicthroatbeard Iworkforanotherbikeshortcompany”? Jeezz

  4. +1 @gopherhug: The X Short is black/grey with minimal logo.
    Congrats and kudos to all bike clothing/shoe companies who forgo the loud logo/neon color schemes!

    Death to Disco!

What do you think?