Answer has redone their web portal and are now offering everything from their ProTaper handlebars, stems and pedals to gloves, stems and ride-wear online at

“We’re stoked to offer our entire product line on our website to riders everywhere. We’ve made dramatic updates to our products in addition to refreshing some rider favorites,” says Tom Porter, answer product manager. “Our goal is to make answer product accessible to anyone who wants to experience our technology. We’re sure it will improve their ride.”

Check out some of their latest goodies here, here and here.


  1. KATSU: It’s a trying time for IBD and product companies alike. The failing model of the bike shop can’t be supported blindly. There are good shops, and there are terrible shops. Unfortunately it seems like the terrible shops outnumber the good shops 10:1

  2. It’s on the consumer who they choose to support. Any IBD can order direct from Hayes. Should they choose not to, now their customers have another option.

  3. What mtbrider said. As a shop we can order from any number of distributors that carry Answer’s goods, but no distributor carries the entire line. I’ve no problem making a special order with Hayes, but some shops don’t like to step out of their wholesale comfort zone. If there wasn’t a demand for it, I’m sure they wouldn’t have done it. Plus, the sale is going through a shop at full MSRP. Must have been some sort of partnership to give an avenue to the consumers who weren’t being taken care of by their LBS.

  4. If a bike shop wants to buy a brass bowl and pass it around before every race I’ll put a dollar in. Otherwise I’ll save my charity for Sunday morning and my purchases for where I can get the lowest price.

    If the traditional bike shop model isn’t sustainable then it should be abandoned. In the internet age, more manufacturers should be selling direct, and bike shops should figure out a better formula. Any markup a bike shop makes should be matched by an added value to a customer.

    Unfortunately I’m not seeing much value added anymore by a bike shop. I applaud these steps to sell direct.

  5. Many IBD’s have been driving away their own business for years. Rude Service, 4yr old stock, extremely limited stock, bad product recommendations, Inflated prices (holding MSRP on that 4yr old stock)… The list goes on. The only difference, people have somewhere else to go.

  6. I like when people “applaud these steps”, only to complain later when their IBD doesn’t have something in stock for their instagratification, on-their-way-to-a-ride purchase.

    You want it both ways: To be able to bargain hunt online (be it through manufacturers looking for quick cashflow or grey market “online only retailers”), AND for you local shops to carry a full inventory of everything you might want when you’re in a hurry.

    Then you complain when the shop’s inventory doesn’t turn quickly? Or that they’ve priced things to have some minimal margin to keep the store open? Wow. Who’s the one really looking for charity?

    I buy local. (not just my bike stuff either). I pay MSRP too. I make more than the owner of my local shop, so expecting discounts just seems unfair (but that’s just me). I do this because I like having a local shop with expert service, knowledge, a physical location for returns/exchanges/warranties (all of which are less likely when purchasing in-hand products). I like the community aspect, the group rides, the other riders I’ve met there, and generally having a place to actually go geek-out on bikes (not just .jpg’s on a monitor alone in my office)

    Nonetheless, as the trend seems to keep developing, the local bike shop will go the way of local music/hardware/appliance/market/etc stores. Then we can all buy Treks from aisle 37 of some huge warehouse and outfit them via Amazon. Yeh!

What do you think?