The Sony Action Camcorder is a new entry into the crowded point of view market. Attempting to dislodge entrenched players like GoPro and Contour, the Sony introduces new features like image stabilization, an impressive lens, and super slow motion for considerably less than any of its competitors.

*Updated: With Video*

Head past the break to read the press and learn why we’re so excited…

Hit the settings icon (which resembles a gear) and select the highest resolution to see what this bad boy is really capable of.

The compact and rugged Sony HDR-AS10 HD Action Camcorder is designed for point-of-view (POV) shooting during action sports including skiing, snowboarding, skateboarding, surfing, motocross, skydiving, mountain biking and other outdoor adventure sports. The lightweight, wearable action camcorder weighs only 3.2 oz (w/ battery) and supports up to Full HD 1920 x 1080p video recording at 30 frames per second (fps). It also supports other shooting modes including a 2x and 4x Slow Motion Video Mode. The 2x Slow Motion Mode supports 1280 x 720p video capture at 60 fps and the 4x Slow Motion Mode supports 1280 x 720p video capture at 120 fps. Having 120 frames per second to break down video frame-by-frame makes the 4x Slow Motion Mode a valuable tool for both movie making and review of your tricks, line, form and technique.

Sony includes a ruggedized waterproof housing with the HDR-AS10. The waterproof housing has a universal tripod mount and is waterproof down to a depth of 197′ (60 m). It is also dirt and dust resistant, which makes the camera nearly impervious to mud, snow, rain, sand and grime. The HDR-AS10 also comes with two adhesive mounts that securely attach to most flat and curved surfaces.

Dimensions: Approx 2.5 x 3.2 x 2.1” (D x H x W) (63.5 x 81.5 x 53.0mm)

The HDR-AS10 is equipped with a Carl Zeiss Vario-Tessar lens that supports an ultra-wide 170° viewing angle. The camera also has a back-illuminated Exmor R CMOS image sensor, which supports superb low light performance and Full HD video. To compensate for camera shake that’s typical when shooting POV sports action, the Sony action camera features SteadyShot image stabilization with Active Mode. SteadyShot uses an innovative 3-way shake-canceling function to reduce blur caused by camera shake.

Left to Right: back, back open, bottom ports.

Other convenient features on the HDR-AS10 include “Press-n-Go” recording, HDMI connectivity and a built-in stereo microphone for capturing high-quality audio to go along with the Full HD video. The “Press-n-Go” recording function allows you to press a large start/stop button just once to begin recording, and the HDMI output lets you playback your footage on a large HDTV screen in 1080p Full HD resolution. The camera is also outfitted with a Memory Stick Micro and microSD/SDHC memory card slot for recording directly onto a memory card.

The camera is capable of shooting stills at up to 11 megapixels, but does not offer any resolution choices above 1,920 x 1,080 pixels, and can only shoot in 16:9 aspect ratio.

A slew of accessories are available for pre-order as well.  A HDR-AS15 model will also be available which will feature Wi-FI and allow users to stream videos to other devices and control the camera remotely.

Expected Delivery is September 21st. The entire unit retails for $200,

To Learn More Visit Sony



  1. @ Pp-ster

    The camera can accept two types of memory sticks. Sony’s proprietary Memory Sticks or the popular Micro SD. You can record as much video as you can fit on your card(s). The better the video quality you’re recording, the less you can fit on your card.

    I’m not sure how long the battery life is but an extra battery pack can be found online for ~$30. They’ve chosen to use their NP-BX1 battery so you may be able to snag one of out an existing Sony product you have at home.

  2. I might be mistaken but I see no mention of the side screen being used to display video? Is it just a simple LCD to configure the camera settings? With no video preview and no Contour like lasers this is sort of a useless camera. Disappointing, other than this big miss it looks great.

  3. There are two versions of this camera; the $269 one has a wifi thing for viewing video/framing on your mobile phone. It doesn’t have a built-in video screen.

    Also, it doesn’t appear to be “natively” waterproof… you need a housing for that.

  4. I was expecting this from Sony, but I’m dissapointed to see that it doesn’t feature an adjustable angeled lens, which is the main reason to choose a Contour-shaped cam to be able to tilt, strap and slap the cam in all weird positions. Without this it needs to be positioned levelled, which can be a pain in the ass. GoPro’s forte without the adjustable lens, is it’s shape and the ability to be used as a chest cam and close to the front of whatever it’s put on. This, as far as I can see from specs, has none of the above. Sadly. Because Zeiss lens, Steady Shot, 120fps@720p and Waterproof, really had me going.

  5. megatryn – can you explain what you mean? so lets say you mount this on your rear seat stay. Are you saying the Sony must be rotated so the lense faces perpendicular to the ground, whereas the Contour you dont have to angle the entire camera level? that doesn’t make any sense.

What do you think?