Our first entry for the Bikerumor Bike Shop Video Challenge comes from Victory Bicycle Studio in Memphis, TN.




  1. i thought the exact same thing! …..Miller high life??? really guys….high life?
    the conversations in the empty bar are uncormfortable.

  2. I enjoyed this video. Though some of the dialog in the bar seemed too contrived, the sincerity of their delivery showed their passion for cycling and service to the cycling community. Good job Victory Bicycle studio

What do you think?