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Cervelo Cofounder Gerard Vroomen & Former BMC CEO Start Mountain Bike Brand, Looking for Names

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Cervelo co-founder Gerard Vroomen and former BMC CEO Andy Kessler have announced that they are starting a new brand that’s likely to focus on mountain bikes.

The news seems to have originated from a SlowTwitch forum where Vroomen has chimed in to set a few details straight:

(Andy) and I are looking into doing something in mountain biking, not exactly sure what yet. It’s fun to do something new, although I have to say it’s frustrating trying to come up with a new brand name. Cervelo was so easy to come up with, I never worried that it could be difficult to come up with another one. So if anybody has any suggestions, let me know.

The operating name is “Open Mountain”, but from the sound of things, they’re looking for something a bit edgier.

In December, Cervelo entered into a agreement to sell to PON Holdings. Vroomen made it clear that he will still be working with his original partner in Cervelo, Phil White, to pen designs for that brand and that any forward motion with Open Mountain will be with their consent.

Thanks to Jason for the tip!

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19 Comments
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Oscar
Oscar
12 years ago

“TRI-NERD ON BOARD” Edgy, yet informative.

fanboy
fanboy
12 years ago

@ Oscar.
perfect.

Dan
Dan
12 years ago

Titanic

PDXFixed.com
12 years ago

Good, I’ve been looking for a belt-drive 29er with an insanely tall headtube.

salad toss
salad toss
12 years ago

Dick in a Pizza Box

topmounter
topmounter
12 years ago

xTri

Tri Mountain Bikes for Xterra events.

anon
12 years ago

@ oscar

Awesome x’s 2…..

Robin
12 years ago

How about one from the “sounds like cervelo” category: Sir Mello.

jgrantis
jgrantis
12 years ago

Name “YOMBO”
lets make this happen.

Mindless
Mindless
12 years ago

Going with the brain theme: Sulcus

Mcr
Mcr
12 years ago

“BOONDOKS”. Or it’s local version. “BUNDOK”

Chris
12 years ago

Fredvelo

Steve M
Steve M
12 years ago

Cervix

satisFACTORYrider
12 years ago

i’m just gonna say this is every LBS’ wrenches worst nightmare. it’s bad enough to wrench on foul, unkept, nasty, crust infested crotch perches of tri bikes but to add a mtb bike to that nasty owner’s quiver..
looking to do something in mtbiking…? uh nothing goin on here..move along..please

Jim
Jim
12 years ago

Terravelo would be a name to be considered for a MTB name

BJ
BJ
12 years ago

Car Ram-Rod

Artem
Artem
12 years ago

Cer-tain !

gee
gee
12 years ago

Rich Fat Guy Mover

gerardvroomen
gerardvroomen
12 years ago

Thanks for all the “helpful” suggestions guys, much appreciated. Wouldn’t your energy be better wasted riding? Cheers, Gerard

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