We have news that Cervelo yesterday entered an exclusive agreement to sell to PON Holdings BV.
Our exclusive source says co-founder Phil White will stay on board for two years and that the brand has several “firsts” products coming early in 2012, including the new P5 time trial/triathlon bike.
Insiders are saying the partnership will bring heavy financial resources to fuel growth and brand development.
PON Holdings BV is a Dutch family run trading and services company that focuses on improving marketing, distribution and logistics for partner companies. More as we get it.