They conveniently match up with their components colors for pedals, tires, etc., getting you that much closer to a completely uni-color bicycle. The foam tape is made from EVA foam and comes in black, white, green, orange and pink. The cloth tape is thin and light and comes in black and white.
To celebrate the launch, they’re having a little contest where you can win a roll for yourself. Three winners will get a free set of Loop tape, and all you have to do to enter is send in a photo of your nasty old tape to prove you really need it. The crappiest submissions will win.
Details and more pics here.