You may recall the startup Firefly brand founded by ex-Independent Fabrications folks. Their European importer (or at least a great shop that sells their wares), Crema Cycles, had a custom cyclocross bike with trick ENVE stem displayed in their booth.
Right behind it was their own brand steel disc brake ‘cross racer, and in front were some sweet custom jerseys from Biciclista. All that, and more, right through here…
The ENVE stem was customized to act as the brake cable stop by running the hose into the front and the cable out the bottom.
Proudly sharing the booth with them was Biciclista, an Italian cycling clothing brand that does short run custom prints. The designs above and below can be done in quantities as little as one (assuming you’ll pay for it), with as many colors as necessary since their printed digitally.
This one was for an event and had each rider’s first name printed on the back of the collar with the climbs listed to check off on the center pocket. His show flyer had this 10% code, good through Oct 31, 2011: EB11
We heard some buzz about Orange having some new bikes, so here are our educated guesses as we ran by the booth: 29er hardtail mountain bike (above) and carbon road bike (below). Love the graphics on the road bike…just fun stuff.
We gave Karl from Thule USA a bit of grief for not offering these items in the states, but he said the roof rack above, which slides off to the side (even further than I was willing to pull it here) to make loading easier, is quite heavy and uses up more than half the recommended max load most auto manufacturers put on their vehicles. It’s still pretty slick, though, and it slid easily even with these three bikes on it. Load up two or three DH rigs, though…
Their hitch-mount tray rack, though, was pure genius. It flips back to allow unfettered access to the boot. This one should definitely come across the pond.
To see the new items Thule does have on tap for the U.S., check our Interbike coverage here.