2012 Wilier Zero7 BB386EVO road bike with Campy Super Record 11

The Wilier Zero7 has been shown already, but here’s the top of the line spec that comes in at a whopping $11,999 with Campagnolo SuperRecord 11-speed and carbon fiber FSA bits throughout.

These pictures and the following mini-descriptions of Wilier’s 2012 road bikes come courtesy of their UK PR firm taken from their recent dealer event, so if the wordage seems promotional, take it at face value, it’s all we’ve got at the moment.

ZERO 7: The lightest frame Wilier have ever made. The first bike in the world to incorporate SEI (Special Elastic Infiltration) technology which absorbs road shock to give an exceptionally smooth ride with super light weight, stiffness & efficiency. The bike also features the FSA 386 EVO crank & BB system

2012 Wilier Cento1 road bike 2012 Wilier Cento1 road bike

CENTO 1: A modern day classic, the superb handling Cento 1 is now available as a complete bike at £3.5k equipped with the  Athena 11sp groupset, ready to race or take on the Etape.

GRAN TURISMO: (Not Shown) Following on from a very successful start in 2011, the GT is now available fitted with Athena components at £2999 or with the new Centaur 2012 group at £2699.

2012 Wilier Izoard XP road bike 2012 Wilier Izoard XP road bike

IZOARD XP: The very popular Izoard XP is now available in two Shimano builds featuring Ultegra or 105 componentry.  For Campag riders, there are also bikes with Centaur 2012 or Xenon groups & a stunning new colourway for 2012.

LA TRIESTINA: An all new frame for 2012, the new La Triestina has full internal cable routing & super-smooth welding on a lightweight, triple butted frameset.  Fitted with a 105 drivetrain this is a great looking mid range bike.

2012 Wilier Montegrappa road bike

MONTEGRAPPA: Another new frame for 2012, this is a great looking double butted frameset with a choice of either Shimano Sora or Campagnolo Xenon components.

2012 Wilier Toni Bevilaqua classic singlespeed road bike

TONI BEVILAQUA: Produced to celebrate Toni Bevilaqua’s two World Championships on the track, the TB is a quality steel singlespeed bike with authentic old school detailing in two colourways.

PONTEVECHIO: A steel flatbar singlespeed with Italian style.


  1. Do all these carbon road frames come out of the same factory? Take off the paint and you can hardly tell one from the other.

  2. Topmounter….even if these were the same mold it wouldn’t be the same bike, materials used, layup schedule, resin, etc…. tired of everyone who probably hasn’t even graduated from college with something than a liberal arts degree commenting on the bicycle industry and their manufacturing choices. chances are you will never even be able to afford a bike like this so do us a favor, and just be quiet unless you have the the chops to back up your comments. yes, it is stupidly expensive, and it will be purchased by rich old fat guys that will never know what they have, but it doesn’t take away from the engineering that went into the bike.

  3. Topmounter, most Wilier road bikes are made in China these days, so a lot of the carbon bikes are indeed made in the same factory depending who manufactures them. This is not to take away from the design of these awesome machines but your post was not too far off the mark.

  4. topmounter only commented on the way they look and then you go on a rant about how all non-engineers deserve to be waiting tables all their life. a bike can be engineered all it likes but if it looks like it came from the same mold as everything else out there then surely it’s a valid point of criticism? do us a favor and check your seatpost if it’s missing a saddle

  5. @Andy – agreed, mate. There is no need for arrogant posts on here. If people disagree there is a way of explaining things politely.
    @Top Mounter – as most road frames are of the double-diamond variety, it is much harder to distinguish one frame from another, whereas suspension frames are much more varied from manufactuer to manufacturer and comparing design to design. The Wilier frames are similar because they have a ‘family’ look, which is desirable so people recognise their brand, in the same way all Trek Full-Floater frames have a cohesive look that is familiar and easily recognised.

  6. I recently got to do extended test rides on the flagship bikes of several companies including Trek, Cannondale, Pinarello, and yes, Willier. While I sure each company spends a lot of effort to design their bike and differentiate it in the market, from the saddle, they all ride pretty similar. There are subtle differences in how each bike felt if you really looked for it, but my opinion is that at the near $10K mark, every bike is light/laterally stiff/vertcally compliant. Swapping in different wheelsets and slightly altering riding position made a much larger impact than the frames themselves.

    @Hoodlum-Z – I absolutely agree with you that a cohesive design pattern is an important consideration to companies when designing a new frame.

  7. i wasn’t referring to the “function”… I’m completely onboard with the benefits of building frames out of carbon fiber… I was really talking about how they all “look” the see same (due in large part to wind tunnel testing no doubt).

    While modern carbon frames are arguably the “best” bicycle frames ever made, I find them to be some of the most boring and uninspiring frames ever made.

  8. Form is following function in a lot of bikes, but there are loads of bikes that don’t look the same. All it takes to find one is looking about some and possibly not being fixated on a given material. Unfortunately, uninspiring appearance is wholly dependent on personal preference. One rider thinks has Dogma 60.1 is inspiring to look at, while another guy thinks his Motobecane Le Champion is inspiring to look at.

  9. The first time I saw a carbon frame with the swoopy lines, I certainly thought it looked awesome. It’s just that now that I’ve seen any number of swoopy carbon frames from the Chinese knock-offs sold on ebay to the $10k models from top-line manufacturers, I have a hard time getting excited over a carbon frame now.

  10. Luckily, there’s still a host of steel, titanium, and aluminum (as well as bamboo) bikes being manufactured, so people aren’t confined to carbon fiber. Unfortunately, a fair number of bike buyers don’t think beyond what marketing heads feed to them in ads.

What do you think?