2012 Assos Campionissimo G731 Goomah carbon fiber road bikeAssos lays claim to inventing the the first carbon fiber bicycle way back in 1976.

Lately, they’ve been playing with the design of a bike for their own club team use, designing it more as a hobby than a business venture. The result turned out quite nice, so they’re launching the equipe-Campionissimo G731 “Goomah” (Italian for “mistress”).

Born of their desire to create something that suited their tastes in terms of weight, stiffness and geometry, the G731 doesn’t reinvent the wheel. Rather, it uses Assos industry partnerships to create a gorgeous carbon fiber bike that’ll be available as a frame/fork/seatmast/seat clamp for $3,950. The subtle graphics are reflective, and the carbon layup has different modulus depending on the location to fine tune the ride.

It’s made by Goomah SA, which Assos has a minority ownership stake, which also makes carbon components for Moto GP, GT1 and America’s Cup race boats. 329g tapered carbon fork, 947g frame. Available in September, their staff has been racing it and earlier versions for years.

More pics, specs and the official flyer from Assos after the break…

2012 Assos Campionissimo G731 Goomah carbon fiber road bike

The frame is not just a glamour project. It has an asymmetrical rear end, BB30 bottom bracket, 329g tapered carbon fork, and 947g frame. It’s also Di2 compatible.

2012 Assos Campionissimo G731 Goomah carbon fiber road bikeTo further share the spirit of the brand, Assos is launching the equipeCampionissimo Club for Assos fans. Join up to get a jersey, socks and access to their internal social community to line up rides and get access to special equipment from their team sponsors. You might also get to act as a test athlete and have special invitations to team events, where you’ll receive VIP treatment. More on all that on their special mini-site.

2012 Assos Campionissimo G731 Goomah carbon fiber road bike and equipeCampionissimo cycling club

We also got to see some of the new clothing for 2012 at PressCamp and it looks quite nice. Lots of good technical features, we’ll try to get a post up on some of the highlights. In the meantime, here’s the short version of how they got started:

Assos is a family owned business that started in Lugano, Switzerland, in 1976 and created the first carbon fiber bicycle. They had to get permission to use carbon because it was under government control. It was a lugged tube design that placed the bullhorn handlebars on the fork crown to develop an aero bike for the Olympics. After getting in the wind tunnel, they looked at the components and created the first V-shaped aero rim and started drilling out parts to save weight. They also started looking at the clothing to reduce drag and made the decision to move into soft goods, developing the first Lycra bike shorts and skinsuits in 1977 and 1978.


  1. Very sexy… but Italian? Who’s the “industry partner?” Deng Fu? Kind of waiting for the day when the shops that manufacture the frames get the recognition for the frames they manufacture.

  2. Last time I made a comment like that Danno, well, people got nasty. It does look good and I am sure it is a great bike, but yes it’d be nice to know exactly where a bike is made and have some acknowledgement of this.

  3. Oh good, another $3,000+ racing frame that’s most people can’t ride with their hands in the drops for more than 5 minutes. I was worried there weren’t enough of these on the market!! Seriously, it would be nice to see someone bring to market a frame/fork in the $1,000-1,500 range that was aimed at century riders. Not something with the bars jacked up level with the saddle but just high enough that an average, modestly fit rider can motor along comfortably on the flats while in the drops. I can’t help but notice that people who ride racing bikes seem to ride almost entirely on the brake hoods. The tape on the drop portion of their bars looks like it’s never been touched. Sort of defeats the whole point of a drop bar.

  4. @Chris: Not just frames and forks, but complete road bikes as well, exist between 1000 and 1500 with a less-race minded geometry.

    Check out options from Trek, Cannondale, Specialized, Lapierre, Focus, Bianchi….

    Indeed, it has become harder to find bikes with properly short head tubes below a certain price point given current market trends.

  5. @Uri

    I know the bikes you’re talking about. Most are loaded up with poor parts choices in order to hit a certain price point. Many end up weighing more than steel bikes sold 20 years ago. That’s why I’m interested in a frame & fork. Show me a frame/fork that comes in at that price point. Not something cheaper like a Surly.

  6. A lot of those bikes “loaded up with poor parts” can also be purchased as frames and forks. Finding them is simply a matter of going to either a knowledgeable bike shop or searching the internet.

  7. @ Chris: not correct. Everybody seems to be building “comfort bikes”. So for lots of people actually racing their bikes it is a challenge to find frames with a short head tube. Specially when you are smaller than 1m75. (which I am, so I know what I am talking about)
    If you want what you are looking for….just keep your eyes open, there are zillions of bikes like that.

  8. Apparently, in other sorts of road racing, riders aren’t getting shouted at for riding on the hoods. Any multi-day races…….there’s lots of riders on the hoods. Fortunately, the bike market isn’t just for racers.

  9. @ Robin, absolutely right. It is just in the criteriums that everybody is afraid of crashes so it is not appreciated if people take their hands out of the drops.

  10. @ Carrera

    Wait until you see our new fall/winter products that arrive in our dealers showrooms in about a month. We’ve completely overhauled our rain gear and winter items! There are lots of new pieces that offer even more protection while fitting better and weighing less.

What do you think?