A drastic contrast from the various mountain bike releases over the last few weeks, Trek’s latest announcement involves their most popular platform, the FX Fitness hybrid. Not surprisingly, Trek has teamed up wtih Livestrong to produce two special Livestrong Edition FX bikes that will be available through Trek retailers this coming year. More than just a paint job, $50 from the sale of each bike will be donated directly to the Lance Armstrong Foundation.
The Livestrong FX bikes are essentially a Trek 7.2 FX with the custom Livestrong paint job. With a normal retail of $549.99 for the 7.2, the Livestrong FX comes in at $609.99. Initially the Livestrong Collection of bikes will only include a men’s and women’s Livestrong FX, but additional models will be introduces later in the year.
Check out the Livestrong FX WSD after the break!
Trek Introduces LIVESTRONG Collection of Bicycles
Sale of every Trek-LIVESTRONG bike supports the fight against cancer
(Waterloo, WI) – Trek Bicycle has created a lineup of LIVESTRONG-themed bikes to support the fight against cancer. With the sale of each iconic yellow and black bike, $50 will be donated to the Lance Armstrong Foundation, the organization established in 1997 by the cancer survivor and champion cyclist to serve people living with cancer and empower communities to take action. The foundation is now known publicly by its powerful brand — LIVESTRONG — and is a leader in the global movement on behalf of 28 million people around the world living with cancer today.
The model year 2012 bikes will carry an exclusive LIVESTRONG aesthetic and will be an addition to Trek’s most popular line of bikes globally; the FX series of fitness hybrids. The FX, renowned in bike shops around the world for its versatility as a bike that can be ridden for fun, fitness, or commuting, will now have model that carries a message of hope and strength. The LIVESTRONG FX will be available in a men’s and women’s frame with the addition of the LIVESTRONG FX WSD.
“We are grateful to Trek for supporting the LIVESTRONG movement through this innovative collection,” said Doug Ulman, LIVESTRONG president and CEO. “People can practice a healthy lifestyle while supporting our cause and we hope that double benefit provides an added incentive for consumers.
Trek will introduce additional models to Trek’s LIVESTRONG Collection later this year.
The LIVESTRONG Collection can be seen at: www.trekbikes.com/livestrong/