We all know that when people ride bikes, life is better. In this short video, we bring this idea to life as riders trigger projectors throughout a city, transforming an urban environment into a vibrant, colorful world. A world made better, by bikes.

It’s cool little videos like this that can help to refocus on the simple joys of riding a bike. Yes, we all know they should be wearing helmets, let’s look past that for the deeper message in the video. Bikes are good, people on bikes are better, and to show your support make sure you have signed the PeopleforBikes Pledge!



What do you think?