Earlier this week, Specialized put out a video on Alberto Contador’s special pink shoes that they had created for the Giro. As Contador continues to lead the Giro, his pink shoes perfectly match the pink leaders jersey. Alberto is also sporting some pink Boa Reels on his shoes, but those are for a much more important cause: fighting breast cancer.

We’ve all probably known someone one way or another, who has been affected by breast cancer, so with a $10 minimum donation to the Breast Cancer Network of Strength you can show your support with the custom pink reels. Currently the reels only fit low profile shoes from Specialized, Lake, and Scott, among a few other non cycling footwear brands. Installation of the pink reels couldn’t be any simpler, and the kit even includes the needed allen wrench.

If you own a pair of Boa equipped shoes, this is a no brainer as it is always good to have an extra reel or two, and this way you’re helping people out in the process.

Want to see Contador’s pink shoes? Spy them after the break!


Photo: Graham Watson - grahamwatson.com




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