The new Ellsworth freeride bike, originally shown in prototype form at Sea Otter, is now being introduced to the world at the Method. Shortly after the bike was unveiled to the public, Ellsworth announced that they were holding a contest to name the bike. Name it, win it, ride it.

Obviously, Method was the winning name, but jump past the break to see what Rick B. from Washington had to say which won him the very first Method after the break!

From Ellsworth:

Congratulations to Rick B. from Kent, WA. for his submission of the new Freeride bike name, the Method! Descent came in at a very close second, with Avenge, Defiant and Departure trailing behind. Rick’s hometown is in the same neck of the woods where we handcraft our aluminum frames in the Pacific Northwest. There is a GOOD chance (if we can convince him) he will get to pick up his new bike from the folks who machine and weld it. The frames will not be available until late fall but stay tuned in the upcoming weeks for videos and photos of testing.

Rick’s reason for naming the Method:

Ellsworth is about simplicity, clean lines, and above all sticking to something that works rather than chasing the latest accronym or fad. The bike models and their names all reflect these traits as well as the feel of each individual model. The new frame is deserving of an equally defined and simple name. It should be something strong, but not overpowering. Method; a procedure, technique, or way of doing something, especially in accordance with a definite plan; order or system in doing anything; orderly or systematic arrangement. I don’t think a single word could more accuratetly describe what I see in how Ellsworth does things. It’s all about the “Method”. It’s about a system that works and finding new ways to refine or apply it. There is a “Method” to the madness!

Thanks to everyone who participated! Our runners up have some great prizes coming their way.

Stay tuned for more contests. We have a 24 Hours of Moab team entry to give away – dust off your video cameras, you have to work for this one.


  1. Glad he won and all but why did they pick a name of a bike that is already in production? (Giant Method) I checked all my submissions to make sure they weren’t already used by another company.

  2. I wish I knew this concert was happening. My name is so much better, other bikes have been named Method before…I would have proudly presented you the “STRONGarm” …but noooooooo Rick B. from Kent, Wa gets it. Boo raz mon frere’s boo raz.

  3. im sure these bikes work well, seriously they are posted weekly to bi weekly, but that rear triangle or should i say rear square just doesn’t look like it is as effective as it could be. with all those long linkage pieces it looks like they would flex a lot under stress and that they would really mess up the cables. But what do i know im just an engineering student with an opinion.

  4. Looks flexy. Good to see that someone took notes from the Banshee Scream. Build it right, don’t build it light. But seriously, that front triangle looks like something my dog squirted out after eating left-over chinese out of the garbage.

  5. Ellsworth are good bikes. All those bashing the design and such have probably never ridden one or dropped in on anything gnarly. But that’s ok, these bikes are not for them.I would also Venture to say that they are jealous that they did not win, thus bashing the bike and convincing themselves that it’s a crappy bike anyways makes them feel better about not winning.

    I would also like to say that I am with Derrick. I also checked to make sure that the names I submitted were not already in use or have been used recently. Although it did not specifically say not to use a name that’s already used, I figured it was a given in order to avoid any “legal” issues. So If Ellsworth gets sued my Giant for copyright infringement, does Rick B have to give the bike back? (assuming it even gets to him before the impending lawsuit) and do the rest of use with clean names get a second chance?

    W T H Ellsworth, W T H indeed…..

  6. @big mike
    Im not jealous i didn’t win im just asking why it is built with a rear square, as far as structure goes a square is a lot weaker than a triangle. That is likely why most everyone who makes bikes makes a rear triangle. In my opinion it all just doesn’t look good, the rear linkage, the ugle cable routing, the oddly shaped tubing,and the tooth paste welds. There are many much more bad ass looking bikes that do the same as this bike but don’t look ugly.

  7. @jonah

    Didn’t see your comment above.. maybe you’re “The Dude”?

    Anyways, I’m not about the looks.. that’s all opinion and everyone has one, but it WILL outperform those bikes you’re talking about.. Climbing and Descending. Sorry to burst your bubble, but those “bad ass looking bike” can NOT do the same.

    Believe me, i know it looks like a flexy bike with tons of bob.. but Ellsworth have definitely worked on this geometry and it’s unbelievable. It is definitely not flexy, can definitely climb, and bombs down the mountain like no other.

    You need to ride one before you start rippin into what you THINK it is. and that goes for all bikes. and like I said.. It’s all good cause these bikes are not meant for you. They’re meant for the hardcore crowd that demand a little more from their frame than the usual mass produced fad taiwan bike.

  8. Ha, he’s not the dude. The Dude abides. Bikes are a fashion industry, if they weren’t, there wouldn’t be anodized parts, MTBR, or instructions on how to prevent your body armor’s shoulders from stretching (blood in your urine from crashing is a real problem, not shoulder pads stretching, but thanks vital!).

    The truth of the matter is that there are tons of bikes, not enough time to ride them all, and no matter how keen you think you are on suspension designs, most outperform any rider’s ability. Bikes are poor men’s ferrari’s.

    And drop the “They’re meant for the hardcore crowd that demand a little more from their frame than the usual mass produced fad taiwan bike.” Don’t get righteous about where your frame is made, and then follow it up by slapping on entirely foreign parts, to hang on a hitchrack that is also from overseas, while wearing clothing that was made overseas, sitting in a car that was made overseas or parts sourced from there. You should care where you computer is made, because you spend more time on it than your bike.

    Now I have to go ride for 300 hours straight to make up for typing on a forum this long, let alone paying any attention to it.

What do you think?