Blue Cycles has made a nod to mountain bike advocacy with a new partnership with the Southern Off Road Bicycle Association (SORBA), donating $100 from every Blue mountain bike sale to SORBA’s efforts.
Blue Competition Cycles National Sales Manager, Chance Regina â€œHere at Blue, we all ride, both on the road and off-road. We know that without the help of groups like SORBA, we wouldnâ€™t have the kind of quality trail riding that we have in the southeast, so our support of their efforts really was an easy decision to make.â€ Blue has committed to donating $100 from the sale of every MTB to SORBA-IMBA to help build and maintain trails all across the country. Tom Sauret, Executive Director of SORBA and Regional Director of IMBA says â€œThe partnership with Blue is a great example of the bike industry working with IMBA and SORBA to help grow mountain biking and bike culture. We are grateful for this important support, and are looking forward to great future together.â€