Rapha pop-up, London

Upmarket performance clothing brand Rapha has announced the details of its New York pop-up store.

The Rapha Cycle Club NY, which will be open by the first weekend (2/3) July will echo the existing London space and be part retail store, part gallery and part cafe and will be located at 352 Bowery (at Great Jones).

Open for three months only, it will be a classy outlet for the firm’s road cycling apparel, and will feature exhibitions similar to the London space, which has hosted a tribute to Fausto Coppi, and now is paying homage to the Tourmalet, celebrating the centenary of the Tour de France’s entry into the mountains.

The NY pop-up will also show live cycling from the Tour on giant plasma screens.

If the coffee is anywhere near as good as it is in London, this will be a must-stop!

Pics of London, courtesy of Rapha.
Pics of London, courtesy of Rapha.

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