George Hincapie finished yesterday’s Amgen Tour of California Stage 1 with a massively damaged Easton EC90 carbon tubular front wheel.

From Easton’s PR folks:

If you check out the video, you’ll see that he was able to ride it in despite a pretty massive gash in the side of the rim. You’ll also see that the wheel remained incredibly true.

Why did it stay so true? According to our product manager Adam Marriott and engineer Chuck Teixeira if you build the wheel with very even spoke tension it will stay that way, even if you put a pedal through the sidewall of the rim.

We’re pretty excited to see this happen and its one of those things that probably wouldn’t happen if we didn’t have the wheels under guys like George and Cadel.

Video after the break…


  1. Gotta love PR take on things – Is there such a thing as “incredibly true”? Is “true-ness” (wheel truth?) relative so that there can be degrees of true? As in, “this wheel will still rotate between the brake pads despite having a huge hole in the side”? Things are either true, or not true, which would make them false, or crooked.

    Regardless…That’s pretty gnarly.

  2. Kinda creeps me out the way he keeps putting his hand down his pants in the first bit of the video. I keep expecting him to pull out something I don’t want to see.

    (I know, I know, it’s his apron pocket. But still…)

  3. Slippyfish: he is talking about the trueness of the wheel i.e. the relative lack of side-to-side runout of the rim with respect to a fixed point measured from the hub axle. Wheels that are not built as well would have much larger damage, and would not run ‘true’, causing brake rub, or worse, complete tacoing, necessitating a wheel change.
    Pretty impressive wheel!

  4. Agreed Dekinorman. Slippyfish, the definition of true is not just the opposite of false, it actually has a host of meanings
    with number twelve probably being the one we use to apply it to bicycle wheels.
    true 12. exactly or accurately shaped, formed, fitted, or placed, as a surface, instrument, or part of a mechanism.
    And we do use it as a relative term, as in how true, or how not crooked, they are.

What do you think?