The BikeSnob is Eben Weiss. Photo by Bryan Derballa for the Wall Street Journal.

This is what I get for going on “vacation” and not checking a million different sites every day.  Bike Snob, or as his mama calls him Eben Weiss, has unveiled his true identity in preparation for his forthcoming book and promotional tour.

Bike Snob started anonymously in June 2007, and for a while not even his wife knew.  Over the past almost-three-years, his site has become the massively popular site that pretty much tells you why you don’t need all the shiny, awesome bike parts that we like to post here.  And he does it with panache.

Weiss’s book, “Bike Snob: Systematically and Mercilessly Realigning the World of Cycling,” will be published by Chronicle Books in May, followed by a book signing tour with a stop at Mellow Johnny’s Bike Shop in Austin, TX, among other places.  Judging by the number of comments on his last few posts, dropping his anonymity apparently hasn’t hurt his popularity.

What do you think?