POM Wonderful just shared that they’ll continue their sponsorship of the Garmin-Transitions pro cycling team for 2010 (and sent us a few delicious samples!). POM has conducted more than $30 million in research to prove the health benefits of their particular pomegranate juice and extracts, and now they’re turning their attention to endurance athletes through this sponsorship. In addition to the UCI’s testing, Team Garmin-Transitions has been tested by POM’s scientists to evaluate the potential health, recovery and performance benefits POM may offer.
Their team sponsorship started last Summer just after the Tour de France, where they were second overall with riders Bradley Wiggins and Christian Vande Velde finishing in the top ten, and at the start of the Vuelta, its third Grand Tour of the season. At the time their press release said:
“POM Wonderful and Team Garmin-Slipstream will partner to pursue ground-breaking sports physiology research on the health benefits of POM Wonderful 100% Pomegranate Juice as it pertains to recovery, combating oxidative stress and inflammation in an intense athletic context.”
We’ve got an inquiry into POM requesting some of the data they’ve pulled from their involvement with the team, and we’ll report back with anything we get.
