Riis Cycling’s current title sponsor, Saxo Bank, has decided to withdraw from the sponsorship one year early, after the 2010 season.
“We have enjoyed a fantastic partnership with Saxo Bank and I know that at the end this season, we can all look back on two and a half years of outstanding results and a lot of shared success. We have entertained their clients around the world and have given their staff something to identify with. The sponsorship has also helped increase Saxo Bank’s international brand awareness and we are very proud of that. We will continue to work together with Saxo Bank to activate the sponsorship throughout this year and we have high expectations for the 2010 season.†says Bjarne Riis
“We have already started the process of finding a new title sponsor for the coming years. We have one of the strongest teams in the world that includes some of our sport’s biggest profiles. The experiences and challenges of the last two years have prepared our company for this challenge. We are better organized and positioned to handle this challenge now, than ever before. We are convinced that there are companies that can benefit from what we have to offer and we are excited to explore the possibilities.†added Bjarne Riis.
