BikeSnobNYC, the anonymous critic of all things unfashionable in the cycling world, was featured in Sunday’s NY Times newspaper (the online article was actually published two days earlier).

The big news of the article is the forthcoming book, to be published by Chronicle Books next Spring, in which The Bike Snob said he would probably acknowledge his real name.  Of course, the cynic in us wants to say it’s a clever way of hyping his book (as if a NY Times article isn’t enough).  Truth is, taking away the anonymity will likely take away a large part of the aura that he’s cultivated since launching his blog in 2000.

Congrats on the press, and on the column in Bicycling…here’s hoping you stay anonymous.

(photo by Christian Hansen for NYT)

What do you think?