The Rockshox Bluto changed the game for fat bikes. Just like the 29ers that heralded before, it took the release of a major brand’s suspension fork to start to give the idea traction (pun intended) in the minds of consumers. Many of the early adopters of the fat bike movement were polarized on the need for suspension when you already have a 4″ tire at 8psi being able to take the majority of shock before it is transmitted to the rider.
Interestingly, the same brand that brought us the Reba, propelling 29ers into mainstream, also has brought us the Bluto, doing the same for fat bikes. SRAM remains one of the most flexible companies in the business, most likely to be the early adopter of new technology. Simply because of this business strategy of working closer together with their OEM customers to be on the front of new trends, they often lead and let the others follow. These risks may not always pay off, but when they do, customers take notice.
Now that the Rockshox Bluto has been on the market for a season, and is entering the first bit of snow use, we discuss our thoughts on the use and application of a product that has changed where the tracks of fat tires go.