Sea Otter: Shimano Introduces Completely Overhauled XT Group!

BL-M785-R

You had to know it was coming. Just a year after upgrading the current XT M770 drivetrain to Dynasys 10 speed, Shimano has taken the wraps off of the entirely new M780 XT group that borrows heavily from XTR’s bag of tricks. Completely redesigned brakes, more than one color choice, wheels, pedals, oh my!

The new XT group just might be what any 10 speed hold outs are looking for, as if it is anything like the performance of the current XTR group, it will be a winner based on price alone.

Jump right in, and take a look at XT M780! (click on any picture to enlarge)

Continue reading “Sea Otter: Shimano Introduces Completely Overhauled XT Group!”



You had to know it was coming. Just a year after upgrading the current XT M770 drivetrain to Dynasys 10 speed, Shimano has taken the wraps off of the entirely new M780 XT group that borrows heavily from XTR’s bag of tricks. Completely redesigned brakes, more than one color choice, wheels, pedals, oh my! The […]

Posted in Feature, Mountain Bike, Sea Otter Classic11 Comments

Airborne Cycles Ready For Sea Otter with New CX, DJ, and 29r Bikes!

You should know by now, that Airborne is back albeit with a slightly different direction. Gone are their bevy of reasonably priced Ti frames, only for the reborn company to now focus on a range of capable, durable, and affordable bikes. At Sea Otter 2010, Airborne released 6 new models effectively relaunching the company. One year later, they return to Sea Otter, this time with 3 important bikes currently absent from their line up.

Check out the new rigs after the break!

Continue reading “Airborne Cycles Ready For Sea Otter with New CX, DJ, and 29r Bikes!”



You should know by now, that Airborne is back albeit with a slightly different direction. Gone are their bevy of reasonably priced Ti frames, only for the reborn company to now focus on a range of capable, durable, and affordable bikes. At Sea Otter 2010, Airborne released 6 new models effectively relaunching the company. One […]

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Sea Otter Classic Woos Ladies, Threatened with Lawsuit – Not What You Think

In addition to the SRAM sponsored Gold Rusch events hosted by Rebecca Rusch and held at the new Ladies Lounge (which offers autograph signings, free t-shirts, tech clinics, food and drink and other goodies aimed at the fairer sex), Sea Otter Classic had their own Ladies Day events planned to encourage more women to ride, wrench and love bikes.

Then POW, BOOM, right in the stubbly kisser, they’re threatened with legal action for offering “gender biased” opportunities to women, including free admission, on Sunday. The potential crime? Giving them free admission and goods/services when those with a Y Chromosome would have to pay to enter and be left out of the pink-themed extracurricular activities.

Yes, we’re serious. I emailed Jeannie, SOC’s media manager, to confirm. The person behind this seemingly ridiculousness is Harry H. Crouch, president of National Coalition for Men, an advocacy group that works to prevent special treatment for women (or a lack of it for men). Technically, according to California law, Crouch is right, but still…the spirit of his actions goes against pretty much everything anyone that’s actually attending SOC would give a rat’s patooty about.

The result of all this? A bunch of PR for Crouch’s organization and a simple name change for Sea Otters’ plans: Ladies Activities. Everything else is the same. Well, almost everything. If you’re a dude and you roll into Sea Otter on Sunday, you’ll pay the same entry fee as dudettes: $0. And now you know why you don’t see Ladies’ Nights anymore…

Full press release from SOC after the break plus the flyer for the Gold Rusch events…

Continue reading “Sea Otter Classic Woos Ladies, Threatened with Lawsuit – Not What You Think”



In addition to the SRAM sponsored Gold Rusch events hosted by Rebecca Rusch and held at the new Ladies Lounge (which offers autograph signings, free t-shirts, tech clinics, food and drink and other goodies aimed at the fairer sex), Sea Otter Classic had their own Ladies Day events planned to encourage more women to ride, […]

Posted in Advocacy10 Comments

Sea Otter, Truvativ Rebuilding Downhill MTB Course, Adding Spectator Shuttle and Beer

PRESS RELEASE: Sea Otter Classic and Truvativ are pleased to announce a comprehensive makeover for Sea Otter’s current downhill course. Bike park builders Momentum Trail Concepts will author and implement course renovations with the collaborative project slated for the spring of 2011.

Sea Otter serves as cycling’s opening event each year, kicking off the riding season by offering racing in nearly every mountain bike discipline, the festival features downhill (DH) as one of its premier competitions, drawing competitors and journalists from around the world. Located on the Laguna Seca Recreational Area in the Monterey County Parks system, the existing course is exhibiting signs that it’s been well loved with the resulting wear and tear causing impacts to the course’s flow.

“Truvativ’s parent company SRAM has never failed to creatively add to the event – for over a decade their partnership has made Sea Otter a better experience for attendees and competitors alike,” offers Sea Otter president and CEO Frank Yohannan, “Their contribution on the downhill course project and the high bar they’ve established for what success looks like maintains that tradition. Their efforts will make the 2011 course better for athletes in all categories.”

Continue reading “Sea Otter, Truvativ Rebuilding Downhill MTB Course, Adding Spectator Shuttle and Beer”



PRESS RELEASE: Sea Otter Classic and Truvativ are pleased to announce a comprehensive makeover for Sea Otter’s current downhill course. Bike park builders Momentum Trail Concepts will author and implement course renovations with the collaborative project slated for the spring of 2011. Sea Otter serves as cycling’s opening event each year, kicking off the riding […]

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Sea Otter Classic Adds Pro Head-to-Head Dirt Jump Battle, Air Bag for You to Jump Into!

From Sea Otter Classic:

Speed and Style

A new and exciting competition is being added to an already crazy weekend at Sea Otter. Jeff Lenosky, legendary freeriding course designer, calls it “a combination of a head-to-head race and a freestyle jump contest.” Two riders race head-to-head on identical pump tracks. The fastest racer wins the “Speed” points. The riders also battle for a time advantage by trying to “out trick” the other on two jumps. This is the “Style”. The SRAM Speed & Style promises to be a crowd pleaser.

Mountain Bike Ride Zone

The College Cyclery Team is revamping the hugely popular SRAM Ride Zone. The new course will be designed by freerider and premier trail builder Randy Spangler. It will include elements of the dual stunt competition, a cross country loop with challenging sections, switchbacks, and pump tracks. The Ride Zone is set up for riders of all levels. It’s a terrific place to demo bikes and equipment. And even better, it’s free of charge.

Big Air Bag

Straight from the epicenter of the freeriding world of mountain biking comes the Camp of Champions Mountain Bike Camp Big Air Bag. With top pros as your coach, learn to make those jumps like a pro. You’ll go home feeling like a champion and counting the days until you can attend the Mountain Bike Camp in Whistler. Ken Achenbach, founder and camp director of the Camp of Champions, says “The Big Air Bag is the next progression in mountain biking. It takes the learning curve and turns it into an arrow pointed UP. It’s going to be amazing seeing everyone lose their minds at Sea Otter when they get to “Hit the Bag”.

Continue reading “Sea Otter Classic Adds Pro Head-to-Head Dirt Jump Battle, Air Bag for You to Jump Into!”



From Sea Otter Classic: Speed and Style A new and exciting competition is being added to an already crazy weekend at Sea Otter. Jeff Lenosky, legendary freeriding course designer, calls it “a combination of a head-to-head race and a freestyle jump contest.” Two riders race head-to-head on identical pump tracks. The fastest racer wins the […]

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2011 Sea Otter Classic Early Bird Discount Registration Open



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Spy Shot! New XC Mountain Bike Helmet from POC, plus Carbon DH Helmet, more from Sea Otter

poc-xc-mountain-bike-bicycle-helmet

SPY SHOT! POC Sports, better known for their downhill armor and full face helmets, is apparently working up some XC magic for debut later this year (fall tradeshows, anyone?).

All we found was this top secret photo, no specs or details other than it’s aimed at the cross country mountain bike crowd.  Judging from the extended rear end, it’s likely intended more for the all-mountain and freeride gang than weight weenie XC racers.

SEA OTTER CLASSIC: If you’re into the big drops and crazy gravity-powered riding, check out the carbon fiber shelled Cortex DH helmet, plus new gloves and sunglasses after the break…

Continue reading “Spy Shot! New XC Mountain Bike Helmet from POC, plus Carbon DH Helmet, more from Sea Otter”



SPY SHOT! POC Sports, better known for their downhill armor and full face helmets, is apparently working up some XC magic for debut later this year (fall tradeshows, anyone?). All we found was this top secret photo, no specs or details other than it’s aimed at the cross country mountain bike crowd.  Judging from the […]

Posted in Clothing-Gear-Tools, Mountain Bike, Sea Otter Classic1 Comment

Long Day Home from Sea Otter Classic, But Lots of Great Stuff Coming All Week!

It seems more and more companies are using the Sea Otter Classic to launch new products, with big news and debuts from SRAM, Shimano, Crank Brothers, Bontrager, Giant, Specialized, Ritchey, Syncros, Santa Cruz, Cinelli and too many more to mention.

The way home for us East Coasters is always a long day, for me it was three plane flights from 6:45am until 7:24pm.  I edited a lot of the photos on the plane and will be flooding the site with photos, words and sneak peeks all week long!  See you all in the morning!



It seems more and more companies are using the Sea Otter Classic to launch new products, with big news and debuts from SRAM, Shimano, Crank Brothers, Bontrager, Giant, Specialized, Ritchey, Syncros, Santa Cruz, Cinelli and too many more to mention. The way home for us East Coasters is always a long day, for me it […]

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Last Day to Get Free Schwag (At Sea Otter Anyway)

bikerumor-reload-msgr-soc-twtr-promo-teaseLook for this giant blue Bikerumor messenger bag walking around Sea Otter Sunday.

If you spot me, just come up and say “Bikerumor Rules” and I may have a little something for you it the bag.  I’m filling it up in the AM, then heading around to Giant and Santa Cruz booths around 10am.

See you there…



Look for this giant blue Bikerumor messenger bag walking around Sea Otter Sunday. If you spot me, just come up and say “Bikerumor Rules” and I may have a little something for you it the bag.  I’m filling it up in the AM, then heading around to Giant and Santa Cruz booths around 10am. See […]

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