Boardman Bikes is bringing their road and triathlon bicycles to the US this year, and we got a quick look (and very quick ride) at PressCamp.
First, a bit of background: Chris Boardman raced the famous Lotus bike at the Olympics, which helped bring carbon fiber bikes to everyone’s attention. He still holds three of the four fastest TdF prologue TT records and a three-time hour record holder. In addition to working on being wicked fast physically, he also focused on what the equipment could do for him…and make sure the product didn’t detract from all the hard work he put into his training and racing. If you looked at his bikes over the years, they may have had sponsors’ stickers on them, but they were custom frames commissioned by Boardman.
Following retirement, he started working with Alan Ingarfield in 2005 to launch Boardman Bikes with the goal of giving the consumer the absolute best bicycle for the money. Their first bike came out in 2007, and since then they’ve been one of the fastest growing brands in the UK. Winning performances from Alistair Brownlee (Gold, Olympic Triathlon), Johnny Brownlee (1st ITU World Championships, Bronze in Olympics) and Pete Jacobs (1st Kona Ironman World Championships) and Boardman’s own name brand awareness hasn’t hurt things, but those will only take a brand so far. The bikes need to perform, and here’s how they do that…
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