Where some competitive racers would happily ride a pink and purple paisley frame if it promised to make them faster, entry level consumers don’t make decisions on the same criteria. Their choice in the bike shop may be partly influenced by something that seems trivial to a die-hard racer. Like a bike’s contours, graphics or colors, for example
Cervelo has just announced their entry level R2 road and P2 triathlon/time trial bikes are now available with two color schemes for each – The R2 now comes in a grey/orange option and the P2 in a glossy black and white. Now entry level buyers can get a bike that offers performance well beyond its price tag (as both of these bikes seek to do) while having it appeal to them for reasons beyond saving seconds.
Check out more photos after the break…
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