Last week, we treated you to an inside look at Crank Brothers, the company. This week, we’ve got the full story behind their 2014 wheels. Or, the alloy ones anyway, the carbon rimmed 11 series will get official next year (but, like most of these, we got a sneak peek at Eurobike).
At first glance, the wheels look the same. But like true beauty, the real story goes much deeper. And in this case, shallower and wider, too.
Before we get into the tech, some background: Crank Brothers’ wheels program started in 2005. Cofounder Frank Hermanson said prototyping the wheels was tougher than their other parts because they couldn’t just whip up rapid prototypes in house. And getting third party manufacturers to create such a radically different design before there was any guarantee it would work was tough. There weren’t many manufacturers that thought their paired spoke rim design would work.
They actually faced the same problem when they first introduced their pedals, which is why to this day their pedals aren’t made by a pedal manufacturer.
With the wheels, they wanted to do it differently in a lot of ways…
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