Blackburn emerged in a landscape where bicycles were beginning to be recognized in the US for their capabilities as dedicated vehicles of transportation rather than solely recreationally or race purposed. Capitalizing on the opportunity to support the emerging need, Jim Blackburn started the ball rolling to create gear that allowed riders to carry what they needed while getting out there on their own.
The resurgence of the Blackburn brand over the past several years can, at least partially, be linked to its brand manager Robin Sansom. Arriving at Blackburn with a healthy industry pedigree and a soft spot in his heart for cargo bikes and touring, Robin has worked to rectify the current brand with the legacy established by brand founder and spirit animal Jim Blackburn, through the Ranger Program and in product such as the Outpost Bag line.
A few weeks ago, I sat down with Robin in Santa Cruz to discuss the history and the context of the emergence of the brand as well as its current direction. READ MORE ->