Interview: Morvélo Apparel Talks Tees, Unity Among Riders, and the Brighton Big Dog
Oli Pepper of Morvélo, an up-and-coming clothing company in Brighton, UK, tells Bikerumor.com about how the brand sprang from a love of all the different disciplines of cycling, about the Brighton Big Dog mountain bike race, which last year had Magnus Backstedt as a surprise entrant, and big plans for 2010.
How and why did you set the Morvélo up?
At the start of 2009 we just couldn’t get excited about any of the existing casual clothing brands aimed at cyclists. Or we could, but they were too limited to one area, like Fox for example. We still love the Fox stuff but it doesn’t speak to the road, track and cyclocross side in us. Morvélo first and foremost is about all bikes and was set up to help try and create a certain unity between the different factions and all through the humble T-shirt. It’s tricky prospect as some disciplines don’t identify with others, even though they are still riding, in essence, the same thing. Two wheels good.
Morvélo - more bikes, right? How does the name reflect your philosophy?
Yeah, that’s pretty much it. We ride and race all sorts of bikes and felt that there was too much perceived segregation in the different disciplines of cycling, in terms of brands. Most people ride several different types of bike and go on to ride even more. I started out riding, like most people over the age of 30, on BMXs, then onto MTBs. I stuck with them for a decade or so until a friend lent one me a road bike. The speed was awesome and it suddenly opened my eyes to this whole other world of bikes. From there came cyclocross, more recently track and now thinking about getting back into BMX racing again.
It seems to us this progression and crossover is becoming more common, and we want Morvélo to be a symbol of this. We not just about freeride MTB, we’re not just about fixed, we not just about the cols of the Tour de France. We love all of it. The bicycle is such a wonderfully simple invention that can be used in such a diverse way, it deserves to be celebrated.
Click ‘more’ to read about the tees, the Lycra and Marcus Backstedt riding MTB and plans for a partnership with Kinesis… And more pics!






















I caught up with Lynda Wallenfels and Dave Harris after the 24 Hrs of Moab Championship Race. One word for two people: Crushers.

