While we were checking out the latest creation from DEAN at NAHBS, we were pretty surprised to hear that John Siegrist was stepping down from the helm and letting Ari Leon take the reins. Ari has been welding DEAN bikes for years under the tutelage of John himself, and while John will still be on hand for guidance and consulting, he decided it was time for a change. According to Siegrist, more than twenty years is a long time to be doing anything and while he still gets excited to put on a welding mask and build his own bikes, he was ready for a new challenge.
Like many of us, the siren’s call of the bike industry is too great to resist so John has decided to open his own distributorship. Focusing on “cool brands that I like that aren’t represented in the market place,” John is starting VeloSport Imports with names like Guerciotti, ALAN, Zulo, Alchemist, German A and Sommerville….