Posts in the category How To

How Our #BikeStartup Just Raised One Million Dollars

Dr. Evil Bicycle

#BIKESTARTUP is a scrappy, in-the-trenches guide designed to turn your idea into a full-fledged bike business. We’ve covered customer research, prototypingmanufacturing, and raising money without investors. Now let’s talk real money.

The last six months on the fundraising warpath was one of the most emotionally challenging experiences of my life. If you can start and grow a business at a speed that makes you happy, then don’t raise money. There are many fundraising options, like Kickstarter, that don’t require investors. But if you’re ambitious (read: impatient) and organic growth is not fast enough, then fundraising is the startup steroid you need.

When I say raising money I’m not talking about borrowing $20K from your friend’s rich dad. I’m talking about finding experienced, professional early-stage angel investors and venture capitalists (VCs), who will inject funding into your company and expect a big return. And believe me, this looks nothing like an episode of Shark Tank.

Here’s what we did to raise money…


Just In: Syntace 6-bolt Disc Brake Rotor Shim Kit


After grumpily complaining to myself about rotor alignment for the past couple weeks, a friend and the master wheel builder behind Light Wolf in Dresden reminded me that Syntace had my back, at least when it comes to 6-bolt hubs. Testing different cyclocross tires and wheelsets means a lot of swapping back and forth this season, and we’ve been reminded very quickly of the high tolerances required to keep disc brakes running smoothly and quietly, and of the wide variation from one hubset to the next. While there is a standard that defines where the rotor is supposed to sit in relation to the end of the axle, there is enough variation that almost every time we swap a wheelset I end up adjusting calipers. Conventional wisdom in cross has been to use the same hubs (and previously the same rims) on all wheels, but that is one luxury I don’t get while I am reviewing wheels for our readers. So to break down some of the hassle, hop past the break and see how Syntace’s shims can help center up braking across multiple wheelsets…


Reader How-To: Making a Super Light Tubeless Rim Strip for Fat Bikes

super light tubeless rim strip fat bike how to

During a discussion on fat bike rim weights recently, the question of tubeless conversions came up. When it comes to a fat bike, the ability to ditch the tube offers a chance to lose some weight as well, but just how much does that tubeless conversion weigh? Depending on the rim and tire set up, tubeless conversions can range from a layer of super light tubeless tape to rim strips and layers of not so light Gorilla tape especially when cut out rims are involved.

For Rolf Moberg, the possibility of shaving 200-300g from the weight of his wheels had him searching for alternatives. In the end, the resulting home made rim strip has a claimed weight of just 15-20g. That’s quite a reduction, if you’re willing to put in the work…


DT Swiss Launches New Friendly Spoke Calculator Web App

Wheel and component specialists DT Swiss have just debuted a new online spoke calculation tool for anyone interested in lacing up their own wheels, from amateurs to pros. We’ve had experience with a number of different tools over the years from classic excel spreadsheets to rudimentary online tools, and this one is much nicer to use than anything in recent memory. What really makes it stand out from tools we’ve used in the past is how nicely it plays with different platforms. So far we’ve tried it out on the laptop, a tablet, and an iPhone and it has been simple and easy on each device. Hop past the break for an overview shot of the interfaces and a link to try it out…


Eurobike Coverage Review – Week #2: Chosen goes for 12 Speeds, Cippollini Gets Aero, DT Swiss & HED Get Wider and MORE!

2016 Cipollini NK1K aero road bike2016-Trickstuff-Direttisima-lightweight-powerful-disc-brake-lever012016-Maxxis-DD-double-down-aggressor-enduro-mountain-bike-tire01Haibike_Noon-8-50_carbon-cyclocross-bike_complete

Welcome back to Eurobike coverage part deux! With more categories to cover than ever, this year’s show was huge and kept us on our toes more than ever. Pour yourself a well deserved scotch, kick your feet up, and travel into this week’s coverage of Eurobike 2015.

And in case you missed Week 1’s exciting coverage, check it out!


Fox Factory Tour Part 2: The Assembly Line

Fox US Factory Production (9)

After components are produced at Fox’s California based machine shop, the parts are sent out for anodization (either locally or to Japan), then shipped to the Fox assembly facility in a small town just South of Santa Cruz, CA. 

As these components arrive from all corners of the world, random samples are pulled for inspection and walked directly from the receiving area and into the Quality Lab.

In addition to testing individual components, they also pull sub-assemblies to ensure parts are fitting together properly and double check for wear on tooling.


Fox Factory Tour Part 1: Headquarters & Machine Shop

Fox Factory Tour HQ

Glancing at the modern carbon wonder bike, there are few if any parts that are still made here in the United States. Among those items are usually things like pedals or chain rings, but surprisingly enough, Fox produces its golden coated bits in the golden state.

The company is headquartered in Scotts Valley, California, a small town just outside of Santa Cruz proper, that can claim its fair share of epic road rides, mountain bike trails, and old growth redwoods. We recently visited their facility to check out their production setup…  READ MORE ->

Friday RoundUp – Bicycle Bits & Pieces

Video Series

  • The Seasons Collection – A multi-media photography collection of adventure sports-driven stories about people who push the limits in pursuit of their passion aka LIFERS. The video highlights all that happened this past week at Windell’s Sports Camp as the team followed Cadence Founder Dustin Klein, Windell’s Sports Camp Director Jamie Weller and legendary action sports photographer Bryce Kanights. You can also watch all of the other video recaps here.

Father’s Day Deals and more after the break… 


Friday RoundUp – Bicycle Bits & Pieces

  • Our friends at sent us this great video they made of footage from the 3-day Chico Stage Race Presented by Sierra Nevada. This “Director’s Cut” version shows off their great video editing and production skills with on-bike and aerial views in and around the beautiful region of Chico, California. Enjoy!
  • Cyclevox, the UK’s leading cycling commentary, PR and production company, has today announced the launch of the world’s first dedicated women’s cycling video channel, Voxwomen. Cyclevox Founder and UCI Women’s World Cup Commentator, Anthony McCrossan, is launching Voxwomen to give female professional cyclists a voice and to encourage equality across the sport.
  • Jamis® Bicycles is launching its West Coast Bicycle Test Ride Experience program. Building on the success of their popular East Coast program, Jamis is broadening its reach by supporting an expanding dealer network west of the Mississippi. Visit to reserve your Jamis bicycle for upcoming events like The Sea Otter Classic and Ragbrai as well as keeping up to date on all Jamis related events, races and upcoming Bicycle Test Ride Experiences.
  • Are you heading to Louisville, Kentucky for NAHBS this weekend? Well then stop by the Road Holland booth and say hello. If you cannot make it to the show then perhaps the next best thing is to save 20% off of anything at by using the promo code NAHBS15.
  • Isadore Apparel, the high-end cycling apparel brand owned by Pro World Tour rider Martin Velits (Etixx-Quick Step) has opened exclusive Isadore Pop-Up Store in Majorca, Spain. The store is located in Port D’Alcudia in partnership with cycling rental company Bikehead and Bike_nnet Guided Tours in exclusive new surroundings close to the harbor of Port D’Alcudia.
  • Edible Pedal combines two passions shared by many Sacramentans: farm-to-fork food and bicycles. Here’s the video about John Boyer and his 10-plus employees who are using bicycles to deliver food from Sacramento’s farm-to-fork restaurants.
  • Cycling-friendly city Amsterdam is out of bicycle parking spaces, so it’s building 40,000 more by 2030 to alleviate the problem. Over 880,000 bikes are used around the city and they need parking spaces along the canals. With more bikes than parking spaces it’s a big problem that costs the city and illegally-parked bike owners a lot of money.
  • Lynchburg, Virginia bicyclists will have some creative places to park after several artists put finishing touches on racks that will spruce up downtown this summer. Four winners were named in a design contest for the new racks. They are Matt Perkins, Phillip Gabathuler and Davey Hazelgrove, all of Lynchburg, and Roanoke resident John Wilson. Here’s more on the story.
  • Are you a traveler, athlete, adventurer or executive? Then you need a Greenbelly bar, a healthy meal that provides 1/3 of your daily nutrition. Made with all natural and delicious ingredients, Greenbelly is a Complete Meal On-The-Go. Now Greenbelly needs your to help the company grow. Check out their Kickstarter campaign.
  • Get your kicks on Bicycle Route 66 – Adventure Cycling Association announced the release of their latest route, the 2,493-mile Bicycle Route 66. The route follows the famous corridor from Chicago to Los Angeles on roads appropriate for cyclists through six states. Visit Adventure Cycling Association for more information on Bicycle Route 66 and their other bicycle travel routes..
  • The Mystic MTB Race presented by Owenhouse Bicycling Co. is proud to announce that it is back for the second year in a row and will be hosting the event on Saturday July 18, 2015. Featuring 40 miles of challenging climbs, world-class descents and remote scenery, the Mystic MTB Race offers mountain bikers an opportunity to challenge themselves on some of the most enjoyable connector trails in the Gallatin National Forest.
  • Are you interested in mountain biking in exotic locals but concerned about the “What if?”. Well H+I Adventures, the specialists in premium mountain biking holidays, has aligned with Global Rescue, a world-class emergency service provider that offers medical and security evacuation assistances and destination reports. Global Rescue will be included on all H+I Adventures trips, whether it is an advanced biker’s journey to Ecuador, or a beginner’s ride in Namibia. Plan your dream trip!
  • Josh Bender & Lindsay Beth Currier promise to teach you how to ride with more FUN and FLOW! They’ve announced their 2015 Enduro Mountain Bike Skills Camps schedule. After being asked by her female pupils to coach their husbands, boyfriends and kids, Lindsay recruited her significant other, Josh Bender, to provide a series of COED Enduro Mountain Bike Skills Clinics in their home region of Northern California, and surrounding areas. The first camp starts in April.