Lapierre Cycling’s headquarters in Dijon, France, sits on the original site where Gaston Lapierre started the company in 1946. The newer offices and showroom, visible as the facade above, were added around 2003.
Accel Group bought 33% of the company in 1993, then took over completely in 1996. With the purchase of Raleigh North America in 2012, it opened the door for them to bring their bikes to the US.
The FPS-design X-Flow and X-Control models will not be brought stateside, favoring the all-new platforms introduced under their pro athletes. These include the 2014 model year Zesty and Spicy, with their FSR-based OST+ platform, and the racy XR are headed for North America. We covered the US-bound models (road, also) at DealerCamp last summer along with the usual new bike announcements here and here. In the 2015, the DH downhill model and others may join them. (Editor’s note: minor changes were made to this paragraph regarding patents and reasons for import selections. Read on for a description of the OST+ design and why it differs from Specialized’s version of the FSR platform. Some speculated that Lapierre held off on entering the U.S. because of Specialized’s patents, which is partly true. But the Accel deal gives them the strength to properly support the market)
Frames are all made in Asia, then sent to either this main office in Dijon or their St. Etienne warehouse, near Lyon. So, what goes on here? Oh, the usual office type activities, complete bike and wheel assembly and some pretty gnarly (and noisy!) torture testing…