You’ve seen them. The yellow chase vehicles and motorcycles carrying neutral support in the form of Mavic wheels have become a regular fixture in professional cycling. Since 1973 Mavic has been supporting professional cycling through their SSC (Special Service Course) after Mavic Chairman Bruno Gormand simply let someone borrow his car. That someone was a team manager during the 1972 Criterium du Dauphine Libere whose car had broken down. The loaner from Bruno meant he could finish the race, and the concept of neutral support was born. The following year the first yellow car was seen just ahead of the peloton during Paris-Nice, offering support to members of the breakaway.
Now, the Mavic SSC is expanding yet again with the introduction of the La Maison Jaune in Newbury Park, California. Serving as a home base for the American neutral support and as an event space for Mavic and their dealers, the Yellow House is the latest installment in a long history of cycling support.