Recently, new brand HiFi Sound Cycling Components rolled onto the scene. Their focus is building performance oriented wheels that won’t break the bank. To do this, HiFi has a Taiwanese partner that helps them source the best rims and components coming out of Asia. And while specific parts were not identified, they did let us know that there are some US based rims being sourced as well.
The rims are laced to HiFi’s proprietary, in-house designed, hubs using Pillar brand spokes (1420 X-tra for road and 1422 X-tra for MTB). Most builds are done overseas where the rims are tested, wheels get pre-stressed, and a rigorous QC process is completed. Once the product arrives stateside, the wheels are then put through another QC process here in Portland to ensure a quality product is delivered. In the case of US sourced parts, the wheel builds are done here in Portland, OR. Spokes on these builds vary per the needs of the wheel, but are typically Sapim Laser or something from the DT Swiss lineup.
Roll past the break for more on the brand, their products, and an interview with Josh and Bre.
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